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Creative Strategist Lead, Growth
Job Location:
Monthly Salary:
Posted:
11 July 2026 (30+ days ago)
Posted:
Application Deadline:
7 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Department:
Job Summary
The Role
Linktree is used by 70 million people from Sabrina Carpenter to the NFL to the person running a Pilates studio in Bondi. Were one of the top 300 most visited websites on the planet with 1.2 billion unique visitors hitting Linktrees every month. Every one of those users found us somewhere and increasingly that somewhere is a paid ad youd be responsible for.
Were hiring a Performance Creative Strategist to own one of the biggest levers in our growth engine: the creative that drives paid acquisition across Meta TikTok and YouTube.
To be clear about what this is and isnt: This is not a brand campaign role. Its not a content calendar role. And you wont be executing pre-written briefs. This is creative strategy in service of growth where you lead with data audience insight and sharp creative judgement to decide what we make why we make it and how we know its working. Youll build structured testing roadmaps write hooks and scripts direct creators and agencies and iterate fast to find the ads that scale.
Youll work shoulder-to-shoulder with our Performance Marketing Specialists where creative strategy and media buying are tightly integrated. As Linktree scales paid investment globally your work will directly determine how efficiently every dollar performs.
What Youll Own
Creative strategy & testing: Develop performance-led creative briefs and structured testing roadmaps. Translate campaign data audience behaviour and platform trends into scalable concepts then identify the winning hooks angles and formats worth scaling systematically.
Scripting & production: Ideate and write high-converting direct-response scripts and hooks for short-form video UGC statics and carousels. Direct creators editors and designers to bring the vision to life with strategic precision.
Sprint ownership: Run the full cycle (hypothesis brief produce launch analyse iterate) maintaining a predictable cadence of testable high-quality assets across Meta TikTok YouTube and Google.
Agency & partner management: Brief manage and hold accountable our creative agency and measurement partners. Set the bar run feedback cycles and make sure external output compounds our internal learnings rather than duplicating them.
Performance & optimisation: Spot early performance signals including hook winners fatigue trends and scaling opportunities. Use metrics (CTR thumb-stop rate hold rate CVR CAC) to make fast decisions and pivot when needed.
Creator & UGC management: Own creator and UGC workflows end-to-end: coordination briefs asset intake revisions and approvals for both internal partners and external creators.
Creative insights library: Build and maintain a growing library of creative learnings and frameworks that makes the whole Growth organisation smarter over time.
Cross-functional collaboration: Partner day-to-day with Performance Marketing Specialists and regularly with CRO Brand Design and Content to ensure creative strategy stays aligned with channel best practice and Linktrees identity while always pushing for performance.
What Youll Bring
- 4-6 years in performance creative paid social strategy or growth marketing with a portfolio of winning ads that shows clear creative contribution and measurable outcomes. A strong portfolio matters more to us than where youve worked.
- A copywriter at your core: you know how to sell which angles convert how to shift audience beliefs and how to calibrate messaging across sophistication levels from problem-unaware to ready-to-buy.
- Deep fluency in how Meta TikTok and YouTube algorithms behave and how creative influences delivery targeting and in-platform performance.
- Proven experience scripting and producing high-converting direct-response video ads including hands-on work with UGC short-form video and creator-led content.
- Strong testing instincts: you design experiments with clear hypotheses read performance data to separate signal from noise and turn insights into frameworks rather than one-off tweaks.
- Experienced in briefing and managing creative agencies UGC creators and measurement partners to a high standard with clear accountability.
- Comfortable using AI tools to move faster generate variation and extend your creative output without losing quality or judgment.
- A builder and a self-starter: you design the systems and processes that make the team smarter not just the assets that feed this weeks campaigns.
- Able to prioritise ruthlessly push back on low-leverage work and operate autonomously in a fast-moving environment.
Nice to have
- Experience in SaaS the creator economy or multi-market acquisition campaigns.
- Knowledge of YouTube short-form and Google PMax creative formats.
- Experience localising creative for global markets.
- Comfortable filming and editing your own low-fi content (CapCut iPhone etc.) when speed matters.
Why this role why now
Global scale real budgets. Youll be working with a significant and growing paid media investment across Meta TikTok YouTube and Google with the mandate to scale further. The creative decisions you make will directly determine how efficiently that budget performs.
A team already in motion. Youre not walking into a broken system. Our Growth team is already driving strong results and youre here to add fuel to the fire not fix the engine. Youll hit the ground with talented performance specialists agencies designers and strong cross-functional partners already aligned and moving.
Interesting subject matter clean economics. Linktree sits at the intersection of the creator economy and SaaS which means your ads have genuine creative freedom (were marketing to creators after all) while the growth economics are clean and measurable. Youll always know if your creative is working.
High autonomy high visibility. This role operates at the strategic core of Growth Marketing with direct visibility to senior leadership. Your work will shape how tens of millions of people first encounter Linktree.
P.S. If you dont tick every box in this listing please dont rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes so if this role resonates with you hit that apply button!
Our Story
Were on a mission to empower anyone to curate grow and monetize their digital universe. We created the link in bio category and were just getting started. From creators artists and entrepreneurs to global brands were redefining how people connect with their communities showcase their content and promote products all in one link.
Today a community of 70 million use Linktree including icons like Adidas TikTok the UN Environmental Program The NFL Manchester United World Central Kitchen Sabrina Carpenter Olivia Rodrigo and Selena Gomez. With 48000 new accounts created every day Linktree is the fastest-growing leader in our space.
Weve teamed up with some of the worlds biggest platforms including TikTok Snap YouTube GoFundMe Spotify Google Stripe Reddit Laylo and Kajabi to unify Linkers digital spaces and we partner with retail brands Amazon Nike Nordstrom Target Sephora Vuori and more to share products they love.
Were a tight-knit passionate team building best-in-class tools that make online presence simple powerful and yours. If youre excited by the idea of shaping a new category setting the standard and making space for everyone to be seen and succeed wed love to meet you.
Where and How We Work
Were a global diverse team spread across continents with offices in London Los Angeles Melbourne and San Francisco. We offer autonomy in how you structure your days and weeks. While were mindful of time zones and occasionally collaborate outside the typical 95 we lean into async work to keep things flowing. Our culture is family-friendly and video-casual where kids pets and delivery drivers are welcome.
How well help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships development courses childcare travel charitable donations pet insurance home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical dental vision disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation holidays parental leave volunteer time and other categories.
- Employee stock option program - we want each and every employee to share in the companys success.
At Linktree we believe in promoting a culture that celebrates unique backgrounds talents and experiences and were proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued respected and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex gender identity race ethnicity disability pregnancy age or other lived experience. If you require accommodations to fully participate in our opportunities please dont hesitate to reach us at your needs are important to us.
