Conversion Rate Optimisation Manager

• Develop and manage a prioritised experimentation backlog focused on improving digital conversion and customer outcomes.
• Design deliver and oversee A/B tests and other experimentation initiatives to validate hypotheses and inform product decisions.
• Plan and prioritise experiments that support a continuous discovery roadmap generating customer and business insights that inform product strategy optimisation opportunities and future experimentation.
• Partner with Product Managers to shape and execute a strategic optimisation roadmap aligned to customer and business goals.
• Analyse quantitative and qualitative customer insights to identify opportunities for experimentation discovery and continuous improvement.
• Ensure experiments are designed and implemented with appropriate rigour to generate reliable actionable outcomes.
• Communicate experiment plans progress learnings and recommendations to stakeholders across the business.
• Collaborate with cross-functional teams including Analytics Research Product Design Engineering Marketing and Commercial teams.
• Contribute to the ongoing maturity of experimentation practices methodologies and capability uplift initiatives across the organisation.
• Support a culture of customer-centric decision-making through evidence-based recommendations and continuous learning.

• Proven experience in a Conversion Rate Optimisation Manager Growth Product Manager Product Manager with experimentation experience or similar role.
• At least 23 years experience running or actively participating in an experimentation or optimisation function.
• Strong understanding of conversion optimisation behavioural science persuasion principles and customer decision-making.
• Highly analytical with the ability to translate data and customer insights into clear hypotheses and commercial outcomes.
• Customer-focused with a passion for improving digital experiences and solving customer problems.
• Experienced working in fast-paced scaling environments while effectively managing multiple stakeholders and competing priorities.
• Excellent communication and influencing skills with the ability to engage stakeholders at all levels.
• Experience with experimentation platforms such as Adobe Target Optimizely SiteSpect or similar.
• Experience using digital analytics tools such as Adobe Analytics or equivalent.
• Exposure to tools such as FullStory and/or working knowledge of HTML CSS or JavaScript will be highly regarded.
• Proactive self-motivated and comfortable taking ownership in an environment focused on continuous improvement and innovation.

To apply please do so via the apply button above.

Please note that selection processes will commence immediately following closing date and late application may result in exclusion from the process.

To obtain a copy of the Position Description or to discuss this opportunity please contact Ryan Anderson (Talent Acquisition Partner) via email at

Here at Bupa your wellbeing identity and personal story are respected and valued. We are committed to building diverse teams that are reflective of the communities we serve and fostering a fair and inclusive workplace free from discrimination bullying and harassment. We encourage applicants from all backgrounds and experiences including Aboriginal and Torres Strait Islander peoples veterans people with disabilities and LGBTQIA applicants and are dedicated to removing barriers to participation.