Content Manager

At NRMA Parks & Resorts were creating extraordinary holiday experiences across some of Australias most iconic destinations. As we continue to grow were looking for a strategic and commercially minded Content Manager to lead our content strategy elevate our storytelling and drive measurable business outcomes.  This is a newly created role within our Brand & Content team offering the opportunity to build and shape how content connects with travellers at every stage of their journey. 

This role is ideal for someone who genuinely loves travel and understands what inspires people to book their next getaway. Whether youve built your career in tourism hospitality or travel marketing or youre someone who spends every spare weekend exploring Australias parks coastal escapes and road-trip destinations youll bring a strong understanding of domestic travel and traveller behaviour. 

What you will do

• Own and lead the content strategy across owned paid and earned channels.  
• Develop annual quarterly and campaign content plans that align with business objectives.  
• Drive a hub-and-spoke content model to create more connected customer experiences.  
• Optimise content performance across website EDM social media creator partnerships paid media and emerging channels.  
• Identify growth opportunities through audience insights analytics and performance reporting.  
• Lead the evolution of new content channels including video and YouTube.  
• Work closely with brand digital revenue membership and operations teams to bring integrated campaigns to life.  
• Build relationships with creators agencies and industry partners to maximise reach and impact.  
• Champion content best practice and help shape the future direction of content across the business. 

What you will bring

• Proven experience in content strategy content marketing or brand/content leadership roles. 
• Strong analytical capability with the ability to interpret data and identify opportunities for growth. 
• A strong understanding of the Australian travel landscape domestic travel behaviours and the role content plays in inspiring holiday decisions. 
• Experience within the travel tourism or hospitality industry will be highly regarded. Equally wed love to hear from people who are genuinely passionate about travel caravan parks resorts and exploring Australia.   
• Experience managing content across multiple channels and customer touchpoints. 
• A strategic mindset balanced with strong planning and execution skills. 
• Excellent stakeholder management and communication skills. 
• A curiosity for emerging trends platforms and content innovations. 
• The ability to translate business challenges into compelling content solutions. 

Whats in it for you 

At the NRMA we arent just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!  

• Progressive flexibility leave and well-being benefits to balance all of lifes priorities including 5 weeks annual and recreation leave. generous leave benefits.
• Travel discounts on SIXT car rental cruises and accommodation at our award-winning NRMA Holiday Parks and Resorts.  
• Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries movie tickets gift cards gym memberships attractions restaurants and much more  
• Discounts on a range of NRMA personal insurance products including car home & travel  
• Grow progress or relocate your career and move around the NRMA Group or different locations with us. 

Know you belong

Were for inclusion diversity and representing the members guests customers and communities we serve. Thats why we welcome applications from First Nations people with disability those from diverse cultural backgrounds people of all genders members of the LGBTQI community and anyone else who wants to be part of our team. 

Ready to help shape the next chapter of NRMA Parks & Resorts  Apply now and bring your strategic thinking commercial mindset and passion for storytelling to a role where content truly drives results. 

As part of our recruitment process all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks. 

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes 

Remote Work :

No

Employment Type :

Full-time