Content Creator Strategist GRAYA
Job Summary
This is a full-time office-based position at GRAYAs Brisbane headquarters.
Youll become part of our in-house marketing team specializing in creating compelling short-form content that builds our brand grows our audience and helps position GRAYA as one of Australias most recognised property companies.
Your days will involve developing creative concepts filming editing and publishing content across our social channels. Youll be expected to move quickly from idea to execution often producing content within hours. Were looking for someone who understands what captures attention online and knows how to create content that people genuinely want to watch and share.
Our audience ranges from property enthusiasts and aspiring entrepreneurs through to high-net-worth buyers and investors so youll play an important role in shaping how the GRAYA brand is seen.
What Were Looking For
- A genuine passion for creating engaging short-form content.
- Strong understanding of hooks storytelling viewer retention and effective calls to action.
- Comfortable filming yourself and others with confidence both behind and in front of the camera.
- Excellent written and verbal communication skills.
- Solid knowledge of Instagram TikTok and YouTube with an understanding of how to grow audiences on each platform.
- Creative thinker who can generate ideas and bring them to life quickly.
- Proficient editing skills using CapCut Premiere Pro Final Cut iPhone editing or similar software.
- Interest in business entrepreneurship luxury property and founder-led brands.
- Previous experience creating viral content or working with creators is highly regarded.
Your Responsibilities
- Produce engaging photo and video content across multiple social platforms.
- Develop pitch and execute creative content ideas with the marketing team.
- Film edit and publish content with fast turnaround times.
- Monitor content performance and use audience insights to improve future campaigns.
- Stay across social media trends emerging formats and platform updates.
- Help grow the GRAYA brand through creative entertaining and educational content.
Key Skills
- Short-form video production
- Creative storytelling
- Filming and presenting
- Video editing
- Social media strategy
- Trend spotting and idea generation
- Understanding of audience psychology and engagement
Required Skills:
Your Responsibilities Produce engaging photo and video content across multiple social platforms. Develop pitch and execute creative content ideas with the marketing team. Film edit and publish content with fast turnaround times. Monitor content performance and use audience insights to improve future campaigns. Stay across social media trends emerging formats and platform updates. Help grow the GRAYA brand through creative entertaining and educational content. Key Skills Short-form video production Creative storytelling Filming and presenting Video editing Social media strategy Trend spotting and idea generation Understanding of audience psychology and engagement
Required Education:
N/A