Communications Manager
Job Summary
STRATEGY AND PROJECT PLANNING
- Plan and activate communications around Red Bull events projects and athletes ensuring all media and communication activity stays on brand.
- Generate positive organic conversation around Red Bull through earned media influencer amplification and strong editorial relationships.
- Align with key stakeholders in the Red Bull Media Network (Content Programming & Creator Marketing) to develop and execute individual 360 media plans for our programs and events across third-party media and owned channels.
- Manage crisis communications workflows for assigned projects.
PROJECT COMMUNICATIONS AND EXECUTION
- Lead communications planning and delivery for events projects and properties across sport culture gaming and entertainment ensuring all activity is relevant integrated and on brand.
- Turn marketing initiatives into compelling media products by identifying content and story opportunities in partnership with internal stakeholders.
- Oversee communications delivery across the full project lifecycle including messaging press materials agency briefs media operations and on-site event communications.
- Amplify Red Bull events sports partnerships and athletes through integrated storytelling and 360 communications plans.
MEDIA RELATIONS AND GENERATING WORD OF MOUTH
- Identify the media voices and platforms that matter most to our projects building long-term relationships that drive meaningful coverage and conversation.
- Develop and maintain strong relationships with key Australian news culture and lifestyle media.
- Spot and activate earned media opportunities across podcasts creators social-first platforms niche communities and non-traditional outlets.
- Deliver strong PR execution including media releases story pitching key messages media briefings and training.
STAKEHOLDER MANAGEMENT AND BRAND BUILDING
- Manage agencies freelancers and media partners with ongoing performance review.
- Oversee budgets and reporting with project managers to maximise impact across key projects.
- Build strong relationships with the wider Marketing team athletes partners and influencers.
- Contribute creative and critical thinking during annual business planning and project development.
- Ensure brand integrity and credibility are maintained across all communications activity.
Qualifications :
- Minimum of 5 years experience in Communications PR in Marketing or Media-led companies
- Experience in the culture gaming entertainment and/or sports industries preferred.
- Strong knowledge of the Australian media landscape with an established network of media contacts.
- Proven experience managing budgets across multiple projects
- Highly organised with strong project management skills and the ability to work independently and cross-functionally in a fast-paced environment.
Additional Information :
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
Remote Work :
No
Employment Type :
Full-time
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more