Channel Marketing Specialist

Summary

Job description

The incumbent helps ensure the effectiveness of partner campaigns by monitoring analysing and optimising marketing activities. The role works closely with Sales distributors channel partners agencies vendors and internal stakeholders to execute marketing programs that strengthen partner engagement generate customer interest and contribute to pipeline and business growth.

The role also supports marketing reporting and ROI measurement event organisation content and collateral development localisation partner portal management and the administrative and operational requirements necessary for effective marketing execution in Australia (based in Sydney).

FUNCTIONAL RESPONSIBILITIES AND DUTIES

Assist the Marketing Director in the development and implementation of channel partner marketing plans for the Australia market.

Support new product and solution launches within the assigned channel by providing relevant collateral communication strategies partner enablement tools campaign support and related activities.

Monitor and support assigned channel partner marketing activities campaigns digital channels websites and other partner touchpoints and perform analyses to identify opportunities for improvement.

Maintain and develop the partner portal ensuring relevant marketing resources campaign materials and partner-facing content are kept current and accessible.

Execute the Market Development Funds (MDF) process and track marketing budget expenditure in accordance with company guidelines including supporting partners with campaign planning documentation claims and reporting requirements.

Support the organisation execution and evaluation of channel events partner activities customer-facing events webinars and other marketing initiatives under the supervision of the Marketing Director.

Analyse and report on assigned campaign performance against agreed objectives including lead generation pipeline contribution partner engagement and return on investment (ROI) where applicable.

Produce and coordinate marketing materials campaign assets merchandise Point of Sale (POS) items and other collateral for channel partners and local market activities.

Collaborate with third-party vendors agencies distributors and channel partners and establish processes that support the successful and timely execution of channel marketing programs and campaigns.

Support marketing activities with channel partners including email campaigns social media digital advertising webinars landing pages and other demand generation initiatives where relevant in collaboration with relevant stakeholders.

Place and record orders pre-account for received invoices manage invoice adjustments and accruals and actively communicate with the Finance department to ensure accurate and timely processing.

Administer reciprocal agreements relating to advertising and marketing cooperation maintain accurate records in relevant project and marketing systems and ensure regular reporting and archiving.

Handle administrative activities of the Marketing department and prepare supporting documents reports presentations and other materials as required.

Support the translation localisation and adaptation of promotional and marketing materials.

Assist in representing the company at selected partner industry customer and company events.

Regularly update the promotional and marketing calendar ensuring alignment with partner activities campaigns product launches events and regional marketing priorities.

Work closely with Sales and channel stakeholders to support partner marketing activities that contribute to customer engagement lead generation pipeline development and business growth.

#LI-KP1 #LI-Hybrid #mid-senior

Benefits

• Gym perks: Subsidized gym membership to release endorphins at one of Australias premium gyms

• Team sprit & recognition: Regular cohesive team-events that bring everyone together
• Time to recharge: Generous leave policies for vacations and all of lifes big moments

• Modern office perks: World-class facilities that recharges the body mind and soul
• Centrally located: Located right in the heart of Sydneys CBD amidst greenery and mouth-watering food options

• Hybrid work culture: Remote work arrangements that balance personal commitments and face/face time with co-workers
• Fuel your growth: Access to world-class learning platforms and development opportunities

Primary location

Additional locations

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