Category Strategy & Commercial Planning Manager

Role Overview

Were looking for a proactive forward thinking Category Strategy & Commercial Planning Manager ANZ to join our ambitious team working on Nicabate and Habitrol key brands in our ANZ Consumer Healthcare portfolio.

Drive end-to-end commercial performance across ANZ combining category insights commercial modelling forecasting & delivery and retailer strategy to unlock sustainable growth.

This is a pivotal role for someone who thrives in a fast-paced entrepreneurial environment and wants to make a real impact on these growing brands with big ambitions.

Key Responsibilities

Category Strategy & Retailer Engagement

• Translate market shopper and customer data into actionable category strategies
• Lead strategic input into:

• Range reviews
• Assortment optimisation layout & planogram recommendations
• Pricing & promotional strategies

• Develop category-led selling stories to influence retailer decisions

• Build data packs insights and lead recommendations for Joint Business Planning and line reviews
• Maintain accurate range and core line information

• Partner with Sales to shift conversations from brand sell category growth leadership

Revenue Growth Management

• Deliver actionable insights on pricing promotions sales trends and trade performance.
• Drive optimisation of:
  • Pricing architecture
  • Promotional mechanics
  • Product mix and trade investment
• Evaluate initiatives using ROI and sensitivity modelling
• Identify structural growth levers across channels and customers

Commercial Modelling & Performance Management

• Support delivery of sales targets across ANZ through close tracking of performance by customer SKU and channel
• Monitor weekly/monthly sales performance and highlight risks gaps and opportunities
• Track and support delivery of agreed customer plans ensuring actions are executed on time and commitments are met
• Work with distributor teams to ensure timely and accurate reporting of sales data and work with finance team to ensure accurate reporting alignment
• Support development and execution of customer-specific plans and promotions
• Build robust models for:
  • NPD launches
  • Promotional investment
  • Channel/customer expansion
• Track key KPIs:
  • Revenue NSV GP market share promo ROI
• Deliver clear performance narratives and corrective actions

S&OP / Demand Planning Integration

• Contribute to monthly demand and S&OP processes improving; Forecast accuracy; Inventory health; Service levels
• Lead scenario planning across supply constraints and demand shifts

Data & Analytics Leadership

• Integrate data sources (scan shopper retailer internal systems) into a single source of truth and leverage tools for advanced insights

• Build and maintain reporting dashboards to support sales cadence internal reporting requirements & customer priorities
• Provide analytical support and leadership for wider reporting and ad hoc projects; ad hoc project management as and when required
• Champion data governance accuracy and scalability of reporting

Stakeholder Influence & Communication

• Deliver executive ready presentations & business cases
• Translate complex analysis into clear commercial recommendations
• Influence cross functional stakeholders across local and international teams
• Confidently challenge assumptions and shape decisions

Qualifications :

Required Experience & Skills

Essential

• 8 years experience in Category Commercial Planning Revenue Management or Insights roles within FMCG Pharmacy or Consumer Healthcare.
• Strong experience working with Scan / Market data (e.g. IQVIA Circana Quantium)
• Strong financial acumen (P&L margin ROI forecasting)
• Exposure to S&OP / IBP processes
• Advanced Excel and PowerPoint skills; ability to build clear persuasive insight stories
• Excellent analytical capability with attention to detail and commercial curiosity
• Proven ability to influence senior stakeholders

Desirable

• Sales/Account Management experience
• Experience in Pharmacy / OTC / Health related categories.
• Exposure to planograms or space management tools.
• Power BI or similar visualisation tools.

Personal Attributes

• Commercially minded and solutions-focused.
• Collaborative and agile thrives in a small fast-moving team with big goals.
• Confident working autonomously while collaborating closely with cross functional stakeholders.
• Pragmatic hands-on and willing to roll up sleeves.
• Curious about shopper behaviour and what truly drives category growth

Additional Information :

What We Offer

• A high-impact commercial leadership role.
• Opportunity to build and shape the Consumer Health organisation.
• Entrepreneurial culture with global visibility.
• Competitive compensation and benefits.
• Hybrid working environment.t
• Career acceleration in a rapidly growing business.
• Melbourne-based role with ANZ market exposure and global team engagement

Remote Work :

No

Employment Type :

Full-time