Campaign Marketing Specialist (ANZ market)
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Job Summary
ShopBack ANZs marketing team sits at the intersection of commercial and consumer operating at the pace youd expect from e-commerce fintech or marketplace environments. We drive user engagement retention and reactivation across owned channels (app email push web) while working hand-in-hand with a fast-moving Business Development (BD) team to take merchant deals to market at pace.
This is ahands-on high-visibility role with no direct reports. Youll own marketing initiatives end-to-end from ideation and brief through to launch and performance review often running merchant campaigns retention initiatives and team projects in parallel. Youll serve as the commercial point of contact with the BD team make independent calls with imperfect information and manage stakeholders confidently including pushing back on scope timelines or briefs when needed.
This role evolves. New merchants and products come on board priorities shift and what the role looks like in six months may be different from day one. If you thrive when building as you go rather than following a fixed playbook youll enjoy it here.
AI is embedded in how we work at ShopBack not treated as a nice-to-have. We expect everyone on the team to be actively experimenting with AI tools finding ways to work faster think sharper and automate the repetitive stuff. You dont need to be an engineer but you do need genuine curiosity and a track record of figuring things out with new tools. If youre already building workflows using AI to improve your output or just obsessively testing whats possible - thats the appetite were looking for.
Act as a commercial point of contact with the BD team - taking their partner campaigns to market quickly on-brand and with commercial impact top of mind
Lead planning execution and optimisation of retention initiatives across owned channels (app web email push)
Design and run experiments to improve engagement frequency retention and reactivation; iterating quickly on results
Independently analyse performance data to identify opportunities diagnose issues and make decisions with imperfect information
Partner with commercial data design and operations teams to deliver campaigns and initiatives end-to-end
Manage stakeholders confidently - including pushing back on scope timelines or briefs when necessary
Communicate insights learnings and recommendations clearly to internal teams and leadership
Identify and drive improvements in processes ways of working and campaign effectiveness
You own your outcomes and can clearly articulate why initiatives worked or didnt.
You make calls with incomplete information stay organised under competing priorities and dont wait to be told what to do.
You bring energy to the team earn the respect of the BD team through reliable delivery and honest communication and actively look for ways to improve results - not just execute briefs.
Experience & domain knowledge:
3 years experience in marketing campaigns growth or a related commercial role - preferably in a fast-paced high-volume environment (e-commerce marketplace fintech retail tech or similar)
Comfortable working with performance data identifying trends and making data-informed recommendations
App marketing experience is a bonus.
Working style:
AI-native approach to work experimenting intentionally to improve output quality efficiency and decision-making
High-energy and commercially sharp - you understand the business behind the brief arent afraid to push back on scope timelines or unrealistic asks and have the hustle to get things done
High ownership and strong prioritisation - you manage multiple workstreams simultaneously without dropping the ball
Confident stakeholder management - youre direct and reliable and can hold your own with a fast-moving commercial team
Adaptable and fast-learning - were less focused on whether youve done this exact role before; ShopBacks processes are learnable what we cant teach is drive judgement and the ability to operate at pace
Proactive and curious - you challenge ideas (including your own) and are comfortable testing learning and iterating
Attention to detail and a genuine commitment to brand standards and tone of voice
- Agency - We take ownership and act rather than waiting for permission. When somethings blocking progress we find a way through it and follow through until its done.
- Judgement- We aim for high-impact decisions not just easy wins and we put the bigger picture ahead of individual interests. That means moving quickly and confidently while staying thoughtful about when a call really matters.
- Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
- Tenacity - We stay in it when things get hard keeping a level head under pressure. We debate openly before deciding then commit fully and support each other along the way.
- Career growth opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on performance.
- Candid open and collaborative culture where feedback is valued.
Required Experience:
IC
About Company
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