Brand Marketing Manager
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Job Summary
Where does this role fit in
TheBrand Marketing Manager drives UpGuards brand within a dedicated cross-functional brand and platform stream. You are responsible for building and protecting the brand defining how UpGuard shows up sounds and is understood in the markets and then coordinating the team and programs that bring it to life.
Working at the nexus of your core stream (PMM Content Creative Research) and UpGuards Shared Services (Paid Search PR Web Email Social Analytics SEO) you turn brand and platform strategy into consistent high-impact execution that grows brand awareness authority and pipeline. You set the direction and standard for the brand and you have the project management muscle to make sure the work ships on time on message and on brand.
Build the brand: Define and steward UpGuards positioning narrative tone and visual identity across every touchpoint ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand thought leadership case study and event activity ahead of time giving the stream and shared services a single forward-looking view of what ships when and keeping the brands output consistent and coordinated across the year.
Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution shifting the customer conversation from solving a single problem to adopting a complete cyber risk ecosystem.
Lead brand & platform thought leadership: Partner with the Research PR Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
Own the social proof program: Run UpGuards customer story pipeline end-to-end selection production and distribution working with customers. Directing writers and creative to a consistent premium standard that reinforces the platform narrative.
Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit) focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
Integrate Shared Services: Act as the streams liaison with all shared services (Social Media Analytics Marketing Tech Paid Search Email and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
Measure what matters: Own brand and campaign performance reporting defining KPIs across both brand health (awareness authority share of voice) and pipeline interpreting results and providing regular actionable updates to the stream and leadership.
Brand-building expertise: 5 years building and running brands in a high-growth B2B SaaS or Cybersecurity environment defining positioning and narrative and holding a brand together across channels not just executing campaigns against someone elses brief.
AI fluency: A proven ability to use AI tools for campaign ideation and execution you know when and how to best use them to move faster and sharpen the work and when the human judgment and brand craft still need to lead.
Coordination & delivery: A proven ability to act as the connective tissue between creative research content and demand gen teams managing complex timelines and multiple programs without compromising brand quality.
Brand narrative & editorial judgment: An exceptional eye for brand consistency and the editorial judgment to brief and direct writers so that disparate activities from thought leadership to case studies to event promos roll up into one unified brand story.
Thought leadership orchestration: Experience partnering with technical research teams and PR functions to translate complex data into compelling market-leading campaigns.
Integrated campaign experience: A track record leading multi-channel brand and platform campaigns focused on awareness authority and pipeline generation.
Analytical mindset: Comfort using marketing automation (HubSpot/Salesforce) and attribution tools to measure brand and campaign impact and refine tactics based on results.
Cybersecurity industry depth: Direct experience marketing to CISO IT Manager and Risk Management personas within the TPRM or Attack Surface Management space.
PR & media savvy: Experience working alongside PR agencies or internal comms teams to turn proprietary research into mainstream media headlines or industry reports.
Multimedia content production: A strong instinct for visual storytelling with experience briefing video and design teams to create premium-feel assets that stand out in a crowded B2B landscape.
Advanced HubSpot/Salesforce skills: Technical proficiency in campaign reporting and attribution dashboards.
- Monthly Lifestyle subsidy: use this for financial physical and mental wellbeing (all regions)
- WFH set-up allowance: to ensure you have the right environment to work in we will help you get set-up within your first 3 months at UpGuard (all regions)
- $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
- Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
- 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
- Personal Leave allowance: this includes sick & carers leave (all regions)
- Fully remote working environment: whilst we have physical offices in Sydney & Hobart we do not mandate compulsory attendance (all regions)
- Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
- Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
- Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)
Required Experience:
Manager
About Company
Third-party risk and attack surface management software. UpGuard is the best platform for securing your organization’s sensitive data. Our security ratings engine monitors millions of companies and billions of data points every day.
