Brand Manager Potato FXT

Position Title:Brand Manager Potato FXT

Position Type: Temporary - Full-Time

Requisition ID:44687

In every role McCainers are ambitious curious and passionate about creating exceptional work experiencestogether. With a customer-first mindset we make doing business with McCain easy.

About the role.

Love building brands people know love and bring home every week

Were looking for a passionate and commercially savvy Brand Manager to join our Retail Potato team on a 12-month parental leave contract. This is your chance to make a real impact on one of Australias most recognised and loved food portfolios helping shape the future of a category thats at the heart of family meals across ANZ.

Sitting at the intersection of consumer insight innovation creativity and commercial strategy youll play a key role in driving growth for McCains largest retail portfolio. From developing breakthrough campaigns and launching exciting new products to uncovering consumer trends and partnering with cross-functional teams youll bring consumer-led ideas to life and help keep McCain at the forefront of the category.

If youre energised by a fast-paced FMCG environment thrive on turning insights into action and love seeing your work on shelf in market and in consumers homes wed love to hear from you.

What youll be doing.

• Support the development and execution of annual brand plans for the Retail Potato portfolio ensuring alignment with business objectives and consumer needs.
• Leverage consumer customer category and competitive insights to identify growth opportunities and inform marketing strategies.
• Lead cross-functional innovation projects from concept through to launch delivering against quality timeline and financial targets.
• Develop and execute integrated marketing campaigns and activation programs that build brand equity and drive commercial performance.
• Partner closely with Sales Category Shopper Marketing Finance R&D Supply Chain Manufacturing and Procurement teams to deliver business outcomes.
• Monitor portfolio performance including brand health pricing promotional effectiveness forecasting and profitability metrics.
• Analyse market trends consumer behaviours and competitive activity to identify opportunities and risks.
• Track and evaluate campaign innovation and portfolio performance using insights to optimise future plans and investments.
• Ensure all marketing activity aligns with McCains brand strategy positioning and visual identity guidelines.
• Build strong relationships with internal stakeholders and external agency partners to deliver best-in-class execution.

What youll need to be successful.

• Degree qualification in Marketing Business or a related discipline.
• Minimum 4 years experience in brand management ideally within FMCG food and beverage or a related consumer goods environment.
• Proven experience managing a brand portfolio and delivering complex cross-functional projects.
• Strong new product development (NPD) and project management experience.
• Demonstrated commercial acumen with the ability to interpret financial market and consumer data to drive decision-making.
• Strategic thinker with strong problem-solving skills and a growth mindset.
• Excellent stakeholder management influencing communication and presentation skills.
• Ability to thrive in a fast-paced dynamic environment while maintaining accountability and ownership.
• Experience working with agencies and managing marketing investment budgets is highly regarded.

About the team.

The Retail Potato Marketing team is responsible for one of McCains most significant and iconic portfolios across Australia and New Zealand. As a key member of the team youll collaborate closely with Sales Category Shopper Marketing Finance R&D Manufacturing Supply Chain Procurement and external agency partners. This is an individual contributor role that offers broad exposure across the business and the opportunity to make a meaningful impact on portfolio growth and innovation.

About McCain.

Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

Leadership principles.

At McCain our leadership principles guide how we engage with customers collaborate as a team and achieve success. We focus on understanding customer needs driving innovation empowering people and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities.

At McCain AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust empowering us to bring out the best in one another. Here youll find opportunities to learn grow and thrive. Join us and experience why were better together.

Our purpose is grounded in building meaningful relationships. Were big believers in the power of working together in person. It helps us stay connected collaborate more effectively and grow as a team. At the same time we recognize the importance of flexibility. Most office-based roles follow a hybrid model with the option to work remotely two days a week. There may be exceptions depending on the role and location so we encourage you to speak with your recruiter for more details.

Ready to make an impact

Apply today and bring your expertise curiosity and ideas to a company where your contribution truly matters.

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*Weve got this covered! No external agency support required and unsolicited CVs will not be considered.

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McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. McCain leverages AI in the hiring process though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.

Job Family:Marketing

Location(s): AU - Australia : Victoria : Melbourne

Company:McCain Foods (Aust) Pty.