Brand Manager Petcare

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. Were behind some of the best loved brands in the world including MARS SNICKERS EXTRA ECLIPSE PEDIGREE WHISKAS DOLMIO BENS ORIGINAL MASTERFOODS and ROYAL CANIN ORIJEN ACANA we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people communities and the planet can truly thrive.

About the role: This role will be working for our Mars Petcare segment where we make life better for pets and their owners

Role Title: Brand Manager

Location: Melbourne Vic

Hours: Full-time hybrid

Reporting to: Portfolio Director

We are seeking a proactive business-savvy and creative Brand Manager to lead a high profile range in our Petcare business .

As the custodian of this vital brand you will have a unique opportunity to act with highly autonomous local ownership while leveraging world-class globally designed creative assets from our European partners. You will be responsible for bringing our brand strategy to life on the grounddeciding exactly how it shows up in-store online and across retail channels.

You will take the lead on rebuilding our innovation pipeline launching a new range executing flavour extensions and supporting the ranges expansion into brand-new retail channels.

What You Will Do

Guided and coached by the Portfolio Director you will own the end-to-end strategic growth plans for this portfolio portfolio. Your key responsibilities will include:

• Strategic Brand Leadership: Develop and execute 3-year Growth Plans across media innovation and activation to drive pet-parent penetration and financial performance
• Pipeline Innovation & Deployment: Own and revitalize the NPD (New Product Development) pipeline driving the launch of new ranges flavour extensions and channel expansion initiatives
• Commercial Acumen & Profit and Loss Ownership: Manage the portfolios advertising and consumer promotion budget. Analyse market data and financial levers to pressure-test marketing activities ensuring a direct impact on business profitability.
• Global Collaboration & Local Activation: Partner with the European global creative team to adapt world-class creative assets ensuring powerful and localized in-store digital and shopper marketing activation
• Cross-Functional Leadership: Collaborate seamlessly with R&D Supply Finance Sales Category and Shopper Activation teams
• Agency Partnership: Lead and build strong best-in-class relationships with creative media and digital agency partners

What You Will Bring

We value diversity of thought and believe that great marketers come from various backgrounds. We are not looking for a narrow FMCG-only resume. Instead we want an agile commercially focused marketer with end-to-end experience who is ready to step up and make an impact.

The Ideal Candidate:

• You are a high-performing marketer with a strong track record of managing brands end-to-end (typically 35 years of experience)
• You may come from FMCG retail or even a commercial environment. If you have worked in smaller businesses where you had to manage the complete breadth of marketing we want to hear from you
• You are commercial savvy. You know which levers to pull to drive profitability and you are comfortable defending and explaining the financial impact of marketing recommendations
• You have an Action-Oriented Mindset
• You possess the maturity and organizational agility to navigate change adapt quickly and confidently build relationships with senior stakeholders.

Why youll love working for Mars:

Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.

People: A culture that values your contributions fosters leadership and recognises the impact you make. Your work truly matters here.

Development: Shape your career with personalised development and real opportunities to grow from day one.

Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.