Brand & Creative Strategist (Droga5 Sydney)

As a Strategist at Droga5 Sydneyyoullhelp develop the strategy that inspires Australias most iconic and effective creative work.

This is a midweight role which meanswerenot looking for someone with all the answers butyoullneeda solidgrounding as an agency strategist and a hunger to learn and develop here.

Youllwork side-by-side with senior strategists creative teams businessmanagementand clients to develop robust brand strategiesinspiringcreative briefs and sharp comms planning across advertising social media and beyond.Youllhave room to grow a talented and close-knit team to learn from and the kind of briefs that make you excited to come to work on Monday.

KEY RESPONSIBILITIES

Strategy & Insights

• Develop brand creativeand comms strategies for a diverse range of Droga5 clients working in partnership with senior planners creative and business management teams

• Conduct desk research and translate it into concise compelling strategic analysis

• Keep a close eye on brand competitors culture consumer socialmediaand tech trends and know how to make them relevant for our clients and internal colleagues

• Use insight tools like Big Datr Meltwater and Roy Morgan to uncover what others miss and bringrigourto the strategic process

Creative Briefing & Internal Collaboration

• Write clear inspiring creative briefs that give our creatives a genuine springboard not astraightjacket

• Champion effectiveness: understand what makes brands and advertising work and translate that thinking into smarter creative decisions

• Bring a genuine curiosity and hunger to learn

Client & External Engagement

• With support from senior colleaguesyoullbe confident to contributeinclient-facing situations taking client briefsconductingstakeholder interviews collaborating inworkshopsand presenting strategy work

• Help contribute to award entries thatdemonstratethe effectiveness of our work

• Be the go-to contact for media technology and social partners like Spotify TikTokMetaand Google helping the broader team harness what these platforms make possible

WHAT YOULL BRING

• 3 years experience as a strategist in a creative agency environment

• A solid understanding of marketing effectiveness beyond the hype

• The confidence andexpertiseto lead the development of brand creative and commsstrategiesand briefs with oversight and support from more senior colleagues

• A curiosity about culture and love of creativity

• A desire to learn and collaborate and a hunger to grow

REPORTING

Youllsit within the Droga5 Sydney Strategy team reporting into our Head of Strategy andultimately ourCSO.

However cross-functional collaboration is key to our success sowerelooking for someone who loves working closely with creative media and business management teams.

WHATS IN IT FOR YOU

Flexible hybrid workingie2 days at home 3 days a week in our Barangaroo office

Be part of a supportive close-knit strategy team with access to world-class creative media and production capabilities

• Learn from the best at one of Droga5s most highly awarded agencies for effectiveness and creativity with the opportunity to work on some of the nations most iconic brands

Internal and external training opportunities

Great package of Accenture benefits

ABOUT DROGA5

Originally born in Sydney as The Monkeys in 2006 we became part of Accenture Song in 2017 and part oftheDroga5internationalnetwork in 2025.

Creatively Led

Ambition for the best creative leads all of us. We care about the quality and integrity of our workabove all else.

Strategically Driven

We believe the path to world-class work is through rigorous creative strategy that has clear and measurableobjectivesand is rooted in Brand Purpose.

Systems Thinkers

From product innovation to performance marketing we believe all our work needs to work in concert to connect every element at every phase of the customer journey.

Humanity Obsessed

We strive to create work that adds value to peoples lives not noise. We believe our industry needs to be transformed to create things peopleactually wantand welcome.