Assistant Manager, Marketing & Communications

HOURGLASS COSMETICS Assistant Manager Marketing & Communications- Australia(Hybrid Role)

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand redefining luxury cosmetics with high-performance products innovative formulas and award-winning franchises. Recognized by Forbes Fast Company and Time Magazine as one of the most inventive beauty companies Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004 Hourglass is globally available in 32 markets and over 4600 doors including Sephora Ulta Neiman Marcus Selfridges Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website .

AsAssistant Manager Marketing & Communications you will play a pivotal role in shaping ourbrandvoice expanding our market presence and managing key relationships. You will bridge the gap between creative storytelling and structured executiondriving impactful PR campaigns managing media/influencer relations and executing critical marketing administration and promotional rollouts for our retail is a dynamic fast-paced role perfect for a beauty enthusiast who thrives on building connections juggling administrative coordination and analyzing campaign performance

WHAT YOU DO:

1. Retail Partner Marketing & Events

• • Retailer Alignment:Serve as a key administrative point of contact for retail partners to coordinatetrademarketing VM and instore executionwithin the required launch timelines.
  • Co-Op Marketing Coordination:Administer and execute joint marketing initiatives ensuring brand assets imagery and promotional collateral are delivered to retail partners according to strict brand guidelines and deadlines.
  • New Product Setup:Manage the end-to-end administration for new product setups with retailers including compiling matrix sheets barcodes pricing and product descriptions.
  • Visual Merchandising & POS Support:Coordinate theexecution withglobal for the updatetoourVisual merchandising strategy and measure effectiveness of updates on retail performance.
  • Event Coordination:Assistintheplanning and execution ofbrand activations retailer-exclusive events product launchtrainings artistrymasterclasses.

1. Communications& Influencer Strategy

• • Media Relations:Pitch story ideas press releasesand assets and product launches toour agency in liaison with ourAustralian beauty editors journalists and top-tier publications. Champion Hourglass Cosmeticsasthe leaderin thecomplexioncategory.
  • Influencer Management:Identify onboard andmaintainrelationships with content creators makeup artists and brand ambassadors. Manage product seeding and paid collaborationswith our global team and local agency.
  • PRPerformance reporting:Monitor track and report on all PR coverage social mentions and retail campaign ROI.

1. General Brand Support& Administration

• • Campaign Coordination:Help execute thebrandannual marketing calendar ensuring product launches roll out seamlessly across direct-to-consumer(DTC) and retail channels.
  • Event Management:Supporting the planningpreparationand execution ofourlocalized brand strategythroughPRMediaand Influencerevents.
  • General Marketing duties:Managing day-to-dayadministrativeduties tosupport marketing activities display set ups capturing & sharing key notes in relevant meetingsupdating the brand annual calendar with changes in retailer & brand activity.
  • Market Research:Stayingahead of Australian and global beauty trends competitor movements and retail innovations toidentifynew growth opportunitiesand sharing these back with the business.

YOULL LOVE THIS JOB IF:

• You areCREATIVE: You are innovative and forward-thinking in your approach and take the initiative to lead where possible.
• You are extremelyORGANIZED:You arenot overwhelmed by the thought of tackling multiple tasks at a time.
• You areDETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
• You are a strongCOMMUNICATOR:You are a people person natural leader and collaborate well with others.
• You areAGILE: You adapt well to changing needs andpriorities andcanpivot easily to achieve goals and deadlines.
• You areINNOVATIVE:You canthink outside the box love to explore new and exciting opportunities tooptimizepersonal and professional performance for the business.
• You arePASSIONATEabout beauty: You are eager to learn and absorb all things related to beautybrandand creative strategy.

QUALIFICATIONS

• Experience: Minimum 3 years of experience in a Marketing and/or PR role ideally within the beauty fashion FMCG or lifestyle industries. Experience dealing with retail marketing teams is highly regarded.
• Network:An existing network of Australian beauty media journalists and digital influencers is desirable.
• Administrative & Organizational Skills:Exceptional organizational skills with sharp attention to detail. You must be comfortable managing spreadsheets asset folders and strict retailer deadlines.
• Communication Skills:Superb written and verbal communication skills with a knack for professional partner management and brand storytelling.
• Tools & Platforms:Proficiencywith PR tracking tools ( Flaunter) retail vendor portals Excel/Google ofPowerPointor Canvato create presentationsamend existingpresentationsand capture key data pointsfrom excel reporting.