Chief Marketing Officer

Key Responsibilities:

• Developing the Companys Group marcomms strategy and establishing KPIs and setting the performance goals.
  

• Developing the Companys corporate narrative.
  

• Establishing the marcomms framework for the group and ensure its adherence to with the overall objectives.
  

• Overseeing the decentralized units marcomms for brand defining campaigns.
  

• Delivering integrated marcomms for the group and supporting partners on brand defining work.
  

• Managing multichannel marketing and communications.
  

• Overseeing social media strategy definition.
  

• Managing the companys identity storytelling and positioning with clients and the market (KSA and beyond).
  

• Defining the group marketing strategy and guidelines.
  

• Oversee marketing strategies plans and initiatives implementation.
  

• Serving as the reference for the decentralized units providing unified group guidance as well as support by leveraging the centralized teams capabilities.
  

• Owning the yearly budget allocated for the of marketing strategic activities and daytoday operations.
  

• Allocating the budget across the marketing functions monitoring enforcement and assisting the corresponding units (i.e. Finance) on the budget monitoring activities.