<p>Established and directed the group-wide marketing function from inception, encompassing strategy, budget allocation, agency management, paid media execution, content development, CRM implementation, and performance reporting across all brand touchpoints in UAE and international markets, reporting directly to the CEO.</p><p> Managed and optimized digital paid campaigns across Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, and Meta Ads, generating $2.3M in qualified pipeline with a 40% reduction in Customer Acquisition Cost (CAC) through continuous optimization of keywords, bidding strategies, and audience segmentation.</p><p> Instituted an AI-native content and campaign production system in 2023 utilizing tools like Claude, ChatGPT, Jasper, and MidJourney, achieving a 60% decrease in content production time while ensuring brand consistency across all channels.</p><p> Deployed HubSpot CRM, incorporating predictive lead scoring, lifecycle automation, and multi-touch attribution, resulting in a 38% MQL-to-SQL conversion rate, significantly outperforming the industry benchmark of 13%, through targeted demand generation and inbound lead nurturing.</p><p> Cultivated an organic brand community, expanding it from approximately 7,000 to 141,406 professionals via an AI-native content strategy, which achieved 387.6% above-competitor engagement and contributed to a 30% year-over-year revenue increase.</p><p> Provided weekly performance dashboards to the CEO, detailing campaign effectiveness, lead quality, channel Return on Ad Spend (ROAS), pipeline influence, and spend efficiency, ensuring full transparency on marketing investments and their commercial outcomes.</p><p> Oversaw a comprehensive ecosystem of agencies and freelancers for SEO, content, paid media, design, and PR, including the development of briefs, governance of deliverables, and accountability for performance.</p>
