نبذة عني
Analytical professional skilled in data analytics, experimentation, and Generative AI to drive product growth and business impact. Experienced in Python, SQL, A/B testing, and dashboarding to uncover actionable insights …
Analytical professional skilled in data analytics, experimentation, and Generative AI to drive product growth and business impact. Experienced in Python, SQL, A/B testing, and dashboarding to uncover actionable insights and optimize user journeys. Strong collaboration with product, engineering, and business teams, translating data into strategic decisions using AI-driven analytics and experimentation frameworks.
الخبرة
Business Analyst – Growth
<p>Built a LangGraph-orchestrated multi-agent system using Claude API (tool use) for natural language to SQL conversion, AI-generated business insights, and automated chart recommendations.</p><p> Implemented RAG pipeline with ChromaDB and sentence-transformers to ground responses in business context (metric definitions, KPI glossary).</p><p> Designed LLM-as-judge evaluation harness with prompt caching, achieving 85%+ accuracy on a 15-question golden test set.</p><p> Built a Brandverse charter dashboard integrating Meta campaign data with internal metrics for centralized performance tracking.</p><p> Automated pipelines and standardized metrics to improve data reliability and decision speed.</p><p> Created indexed KPI tables (orders, GMV, benchmarks) enabling faster brand-level analysis.</p><p> Automated MIS workflows reducing reporting time from ~1 hour to ~1 minute.</p><p> Built an AI agent to auto-generate audience targeting tables from Google Sheets conditions.</p><p> Developing an AI agent for media planning, RCA automation, and optimization recommendations.</p>
Retention Strategist – Associate Manager, Growth
<p>Drove growth campaigns improving retention (+0.5%), conversion (+2.8%), and rides (+11.9%).</p><p> Led competitive intelligence post-SaaS shift with geo/time campaigns lifting rides by 8.3%.</p><p> Identified city-level ride drop; executed resurrection campaign combining communications and discounts, boosting rides by 10.4%.</p><p> Segmented Metro users for acquisition/reactivation; ran full-funnel initiative (discounting, product tweaks, personalized comms, marketing, PR), hitting all targets within 1 month.</p><p> Built optimized dashboards cutting load time by 80%, replacing manual Sheets for faster growth and product decisions.</p><p> Ran A/B tests for sub-service awareness in target cities driving 4.7% demand uplift.</p><p> Designed perception-based discounting with tailored communications yielding +1.5% demand and +4.4% rides.</p>