Shikhar Singh

Worked on the regular tracking and enhancement of key performance metrics in the digital marketing industry,including impressions, clicks, media cost, CPM, and CPC.Analyzed patterns and trends in visualizations, delivering comprehensive reports to stakeholders to facilitateoptimal business solutions.Maintained and enhanced dashboards on Datorama / Marketing Cloud Intelligence for media data andmarketing data.Performed data cleaning, quality assurance, and streamlined report delivery processes.Created taxonomy dashboards to identify mismatching data at a granular level.Documented procedures and developed standard operating procedures (SOPs) for routine/ repetitive tasks.

Worked on regular tracking and improvement of key performance metrics in digital marketing industry (e.g., Impressions, Clicks, Media Cost, CPM, CPC etc.), analysing patterns/trends in visualizations and providing final reports to stakeholders to help achieve optimal business solutions.
Responsible for creating and transforming dashboards on Datorama / Marketing Cloud Intelligence for Media Data or Marketing Data, to help stakeholders derive valuable insights.
Performed the data cleaning, QA and final report delivery processes as well as regular checks on details such as minute changes in key dimensions/measurements, created taxonomy dashboards to identify mismatching data at granular level.
Worked on documentation and creating SOP’s of routine/ repetitive work and ad-hoc tasks to achieve streamlining of processes and ease of use in data analysis for end users.

Responsible for data extraction, validation, quality assurance processes, and produced final reports.Enhanced the quality assurance and maintenance of reports by refining the interpretation of raw data.Analyzed historical data and tracked changes in data patterns through key performance indicators (KPIs).

Responsible for Data extraction, Data validation, QA process and generating Final reports to offshore team to help gather insights on campaign performance.
Worked on the Quality Assurance and maintenance of reports through refining the interpretation of raw data, task-assignment trackers, QA reports etc.
Analyzed historical data, kept track on changes in data patterns through KPI’s and improved data accuracy to provide more stabilized and static data to offshore team.