نبذة عني
Data Analyst with 2+ years of UAE-based experience in business performance reporting, dashboard development, data validation and customer/campaign analysis. Experienced in preparing recurring reports, tracking KPIs, anal…
Data Analyst with 2+ years of UAE-based experience in business performance reporting, dashboard development, data validation and customer/campaign analysis. Experienced in preparing recurring reports, tracking KPIs, analysing segments and communicating findings to non-technical stakeholders. Proficient in SQL, Power BI, Excel and Python, with a BSc in Mathematics and practical project work in customer segmentation and data cleaning. Interested in applying analytical and reporting skills to operational efficiency and cross-functional decision support.
الخبرة
Digital Marketing Executive
<p>Extracted, cleaned, and transformed datasets from Google Ads, Meta, and social platforms, carrying out data validation and quality checks across multiple client accounts.</p><p> Designed and maintained Power BI and Excel dashboards tracking 10+ KPIs, including CTR, CPC, ROAS and conversion rate, to monitor business performance.</p><p> Produced weekly and monthly reports that explained performance trends and presented practical recommendations to clients and management.</p><p> Conducted customer segmentation and audience cohort analysis to identify high-value user groups and support targeting optimisation.</p><p> Worked across multiple client reporting cycles, maintaining consistent data quality and timely delivery.</p>
Data Analyst Intern
<p>Collected, cleaned, and structured datasets from multiple client accounts to support business intelligence reporting workflows.</p><p> Assisted in developing Power BI dashboards and Excel performance reports to track client KPIs and operational metrics.</p><p> Prepared data summaries and contributed to stakeholder-ready reports, gaining hands-on exposure to consulting-grade BI delivery.</p><p> Collaborated with senior analysts on ETL processes and data validation to support data integrity before reporting.</p>