I am an experienced Growth Analyst with over two years in the debt management sector, coupled with three years as a Market Intelligence Analyst in retail. Adept at conducting comprehensive market research, including both…
I am an experienced Growth Analyst with over two years in the debt management sector, coupled with three years as a Market Intelligence Analyst in retail. Adept at conducting comprehensive market research, including both qualitative and quantitative analysis, to derive customer insights and inform business strategies. Enthusiastic about data and data-driven solutions, proficient in SQL, advanced Excel, PowerBI and other tools with a proven ability to transform complex data into actionable insights that drive business growth and optimize performance.
A Growth Analyst within a Sales Analytics team is responsible for analyzing sales data, identifying growth opportunities, and providing actionable insights to drive sales performance. The role involves working closely with sales teams, marketing, and leadership to support data-driven decision-making that maximizes revenue and market share.
Sales Data Analysis – perform deep dives and analyse sales data to identify trends, patterns and anomalies that impact contact rates, transfer rates, conversion rates and ultimately revenue growth.
Sales Process Optimization – identify bottlenecks in the sales funnel and recommend process improvements to increase conversion rates.
Evaluate and optimize sales processes and workflows to improve efficiency and effectiveness.
Experimentation and A/B Testing – designed and implemented A/B testing on our dialling rules to that improved contact rates and conversion rates for specific channels by ~10%.
This has expanded to other channels and performance is monitored regularly.
Customer segmentation and targeting – perform customer segmentation analysis to identify high-value customer groups and tailor sales strategies accordingly.
Support targeted marketing and sales efforts by providing data-driven insights into customer preferences and behaviour.
Performance Incentives Structures - Created Performance Incentives Structures for the FA, Partners, and Outbound departments.
Continuously analyze the effectiveness of these structures and recommend adjustments to maximize their impact on sales performance, ensuring alignment with business objectives.
Cross-Functional collaboration - work closely with cross-functional teams, including marketing, BI, finance, operations and software developers to align sales strategies with broader business objectives.
Performance Reporting - Regularly prepare detailed reports and dashboards, and present findings to department managers, EXCO members and external stakeholders, providing insights into sales performance for different sources (customer journeys), growth opportunities and improved efficiencies.
Survey Design and Administration – used SurveyMonkey and Everlytic to design, administer and track surveys.
Data Collection – designed and executed market research studies, including surveys, interviews, focus groups and observations for our various Brands including Markham, Sportscene, @home, Foschini, TotalSports, The FIX, Exact, American Swiss.
Data Analysis – used statistical software and tools such as SPSS, and Excel to process and analyze data from the surveys.
Analysed large quantitative and qualitative datasets to identify patterns, trends, and insights.
Customer Insights – analysed customer behaviour and preferences to identify opportunities for improving customer satisfaction and loyalty.
Conducted segmentation analysis to tailor marketing efforts to unique customer groups.
Vendor and Tool Management – managed relationships with external vendors and research agencies such as Kantar and InSites Consulting.
Project Management – planned, managed and executed research projects within defined timelines and budgets.
Reporting – prepared detailed reports and presentations to communicate research findings, actionable insights, and recommendations to various stakeholders.
Same responsibilities as above (in the MI Designate role) on a smaller scale
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