Haris Naeem

●Worked cross-functionally with Marketing, Customer Experience, Sales, Engineering, Product, and Operations.
●Developed new reporting solutions and tools to reduce manual work.
●A/B tested our funnel with our product team and created an efficient way to analyze the results through a dashboard.
●Created data-driven business strategies to improve operational efficiencies.
●Used business intelligence and data visualization tools, including Looker with knowledge of LookML.
●Used data modeling tools, including debt with knowledge of Jinja.
●Communicated data analysis results to both technical and non-technical audiences.
●Improved skills in data analytics, data engineering, and data science through work with Opencare’s Data team.
●Took ownership of projects as part of a smaller team.
●Gained valuable experience in the tech startup industry.
●Developed proficiency in tools such as Looker, dbt, Snowflake, Fivetran, Github, Salesforce, and Heap.
●Worked in an agile environment and have good insight into agile methodologies and lean working techniques participated in Agile ceremonies and
scrum meetings

<p>Worked cross-functionally with Marketing, Customer Experience, Sales, Engineering, Product, and Operations.<br>
Developed new reporting solutions and tools to reduce manual work.<br>
A/B tested the funnel with the product team and created a dashboard to analyze the results.<br>
Created data-driven business strategies to improve operational efficiencies.<br>
Used business intelligence and data visualization tools, including Looker with knowledge of LookML.<br>
Used data modeling tools, including dbt with knowledge of Jinja.<br>
Communicated data analysis results to both technical and non-technical audiences.<br>
Improved skills in data analytics, data engineering, and data science through work with Opencare’s Data team.<br>
Took ownership of projects as part of a smaller team.<br>
Gained valuable experience in the tech startup industry.<br>
Developed proficiency in tools such as Looker, dbt, Snowflake, Fivetran, GitHub, Salesforce, and Heap.<br>
Worked in an agile environment and participated in Agile ceremonies and scrum meetings.</p>

<p>Successfully led the transformation of TDB's public sites to a personalized and contextual experience.<br>
Developed and executed a comprehensive personalization strategy for all lines of business, resulting in improved customer experience.<br>
Proven expertise in A/B and multi-variant testing, segmentation, and behavioral targeting with Adobe Target.<br>
Analyzed and reported on key metrics to identify trends, issues, and opportunities for improvement, resulting in increased online sales and ROI.<br>
Provided value-added analysis to key stakeholders and delivered presentations to senior management with clear and concise recommendations.<br>
Proficient in web analytics reporting tools such as Adobe Analytics, Google Analytics, Coremetrics, or Web Trends.</p>

<p>Generated consistent reporting for clients on performance and delivered insights that direct the business and initiate change.<br>
Developed codes for web and mobile app developers and utilized tools to understand the quality of data collection.<br>
Assisted in the implementation of data analytics using various specialized Tag Management Systems.<br>
Generated and maintained documentation for implementation of 20+ Jira and other projects, processes, and tools.<br>
Developed different KPIs integrated with internal systems using SQL, HQL, and Python.<br>
Utilized data and converted it into the format required for analysis and data modeling, machine learning, and proactive data mining.<br>
Worked with different types of data sets like HR/people, Marketing & Sales, contact center, etc. using SQL Server.<br>
Developed an interactive dashboard and visualizations using Tableau, Looker, Microsoft Power BI, Redshift, Data Studio, and DOMO.<br>
Automated repetitive analyses utilizing SAS Macro Language, R, BigQuery/GCP, and Python.<br>
Managed the workflow internally on different CRMs like Salesforce and HubSpot.<br>
Provided critical insights and trends using Power BI, Cognos, and Excel to the internal team on improving KPIs and recommending fast-turning accessories to help achieve the 140% objective.<br>
Drove regional field team integration by identifying opportunities to drive sales/revenue by proposing contests and promotions across the year resulting in an additional $2M in sales.<br>
Created a tool to support the field team in uncovering opportunities to support dealer growth strategies which resulted in improving truck accessories penetration from 40% to 60%.<br>
Used Agile Principles, Google Workspace, and Git to manage the business workflows.<br>
Developed innovative solutions using advanced analytics such as cluster analysis, regression, and decision trees.<br>
Tracked, reported, and analyzed the performance of Digital Media activities, ad-hoc analytic requests, and development/automation of regular reports and dashboards.<br>
Analyzed Digital Media and internal user behavior data using spreadsheet models, Google and Adobe Analytics, statistical analysis tools, basic database queries, CRM platforms, and campaign/social media management software tools.<br>
Designed a user segmentation strategy for targeted messaging opportunities and provided recommendations.<br>
Evaluated users’ website behavior and overall performance to provide insights and recommendations for further enhancements to the user journey and design.<br>
Developed and analyzed A/B and multi-variate tests, shared results, and provided recommendations prior to launching new Digital Media strategies/techniques.<br>
Advised Digital Media teams, stakeholders, and key internal/external partners as the knowledge owner for Digital Media data.</p>

<p>Produced and executed short and long-term strategies by working with third-party APIs and leveraging data from Google Analytics and campaigns to boost leads and revenue from the company’s websites.<br>
Experimented using A/B testing and identified trends and insights in digital marketing to improve listings, product presentation, buyer experience, and other business initiatives.<br>
Assisted in the development of an effective data strategy for data warehousing, responsible for a reporting dashboard using Data Studio to summarize Sales KPI performance including product mix, top districts in respective regions, and top products sold.<br>
Developed key KPIs which also included designing business solutions utilizing Python, SQL, SSIS, SSAS, SSRS, and HQL.<br>
Automated repetitive analyses utilizing SAS Macro Language, R, BigQuery/GCP, and Python.<br>
Worked in large database environment, preferably in Hadoop EDL.<br>
Worked on data extraction, manipulation, and blending across different data sources.<br>
Developed relationships with Marketing and other internal teams to collaborate and create data driven landing pages for product launches of major vendors such as Apple, Samsung, Bose, Huawei, and LG.<br>
Experienced with data visualization tools like Microsoft Power BI, Redshift, Tableau, and Looker.<br>
Developed valuable solutions using advanced analytics such as cluster analysis, regression, and decision trees.<br>
Managed different data sets like Marketing & Sales, HR/People data set, contact centre data set, Sales data set, etc. using Excel and SQL Server.<br>
Managed the workflows using Agile principles, Git, and Google Workspace.<br>
Worked with different CRMs like Salesforce and HubSpot.</p>

<p>Developed and implemented SEO strategy involving site map creation, keyword analysis, backlink generation, and other web design improvements.<br>
Managed relevant industry blogs and medium-sized social media influencers to reach a total of over 50,000 followers and subscribers, which produced 5,000 impressions.<br>
Coordinated a competitive analysis to determine density and volume of keywords which produced focus keywords that increased conversions by over 100%.<br>
Was responsible for driving strategy and execution of marketing goals.<br>
Produced the majority of the content for each of the programs and served as the point of contact for all vendors and media buys.<br>
Managed a multi-million dollar budget and brought marketing activities within one-hundredth of a percent.<br>
Assisted with sales workflows and CRM updates, design, web development, new program research, and other projects.<br>
Led content creation for advertising initiatives, including sole responsibility for paid search (PPC) advertising.<br>
Monitored performance to ensure campaigns were on target with lead generation and budget.<br>
Played a larger role in the development of overall strategy, including the idea for and creation of detailed program guides for online programs designed to increase conversion to both lead and student.<br>
Managed and coached part-time student staff.</p>

<p>Evaluated large datasets while responsible for presenting analytical data visualizations and actionable insights of quantitative and qualitative research studies to Executives and Store teams.<br>
Conducted A/B testing to optimize key KPIs resulting in 70% of the stores increasing revenue leading to an increase in YoY sales.<br>
Designed business intelligence solutions utilizing Python, SQL, and Third-Party APIs to clean, organize, and analyze data.<br>
Evaluated market and consumer dynamics to develop a detailed channel roadmap for the retail sales organization to exceed the quota for sales and profit goals.<br>
Managed the workflows using Agile principles, Git, and Google Workspace.<br>
Managed and executed complex business analyses and projects from creation to completion to support business decision-making capabilities and efficiencies.</p>

<p>Developed and trained employees to reach projected targets resulting in increased engagement with the business.<br>
Supported consumer and small business clients with servicing and promoting product sales through phone calls, mail, e-mail, and face-to-face, as well as client integration strategies.<br>
Delivered excellent customer service and provided an exceptional performance culture at the store which resulted in a 100% YoY increase in Google reviews and enhanced service levels.<br>
Engineered and integrated a web application called Digital Service Pride, used to organize market information and performance goals into an easily accessible dashboard environment.<br>
Developed analytical ability by establishing KPIs, creating metrics to measure performance, evaluating employee results, and developing actionable plans to achieve goals.</p>

<p>Extracted, analyzed, and interpreted survey data using Microsoft Excel VLookups, Pivot Tables, and data modeling.<br>
Created a visual dashboard illustrating key findings of the research presented in countries including Canada, the United States, Denmark, and Israel.<br>
Examined resources and aided qualitative analytical processes ensuring data accuracy, and documented technical requirements.</p>

<p>Designed 60+ websites, 100+ logos, promotional materials, and 100+ social media pages to build brand identity.<br>
Formulated tags and meta-descriptions, and conducted keyword analysis to improve SEO rankings for 1k stores such as Shopify, Amazon, and private blogs.<br>
Built a 100+ clientele base and partnered with key stakeholders on project direction and strategy.<br>
Executed executive presentations and strategic planning.<br>
Served as front-end integrator and graphic designer using HTML, CSS, PHP, JavaScript, WordPress, Photoshop, and Illustrator.<br>
Maintained direct contact with clients mainly in the USA and Canada to follow up on change requests, logo integration, wording, and images.<br>
Created websites and integrated content sent by clients via email.<br>
Created landing pages based on SEO requests.<br>
Designed logos.<br>
Responded to and processed changes sent by clients via email.<br>
Created emails and forwarders.<br>
Created picture galleries.<br>
Created contact forms.<br>
Performed picture retouching with Photoshop.<br>
Designed unique logos for companies around the world.<br>
Created graphic design videos for reputable companies such as EME Hive.<br>
Designed business cards for various companies.<br>
Redesigned existing logos for many companies such as ANAVA Financing.<br>
Gained over 100K followers on TikTok through logo redesign videos in under 1 month.</p>