Haris Naeem

●Worked cross-functionally with Marketing, Customer Experience, Sales, Engineering, Product, and Operations.
●Developed new reporting solutions and tools to reduce manual work.
●A/B tested our funnel with our product team and created an efficient way to analyze the results through a dashboard.
●Created data-driven business strategies to improve operational efficiencies.
●Used business intelligence and data visualization tools, including Looker with knowledge of LookML.
●Used data modeling tools, including debt with knowledge of Jinja.
●Communicated data analysis results to both technical and non-technical audiences.
●Improved skills in data analytics, data engineering, and data science through work with Opencare’s Data team.
●Took ownership of projects as part of a smaller team.
●Gained valuable experience in the tech startup industry.
●Developed proficiency in tools such as Looker, dbt, Snowflake, Fivetran, Github, Salesforce, and Heap.
●Worked in an agile environment and have good insight into agile methodologies and lean working techniques participated in Agile ceremonies and
scrum meetings

Worked cross-functionally with Marketing, Customer Experience, Sales, Engineering, Product, and Operations.
Developed new reporting solutions and tools to reduce manual work.
A/B tested the funnel with the product team and created a dashboard to analyze the results.
Created data-driven business strategies to improve operational efficiencies.
Used business intelligence and data visualization tools, including Looker with knowledge of LookML.
Used data modeling tools, including dbt with knowledge of Jinja.
Communicated data analysis results to both technical and non-technical audiences.
Improved skills in data analytics, data engineering, and data science through work with Opencare’s Data team.
Took ownership of projects as part of a smaller team.
Gained valuable experience in the tech startup industry.
Developed proficiency in tools such as Looker, dbt, Snowflake, Fivetran, GitHub, Salesforce, and Heap.
Worked in an agile environment and participated in Agile ceremonies and scrum meetings.

Successfully led the transformation of TDB's public sites to a personalized and contextual experience.
Developed and executed a comprehensive personalization strategy for all lines of business, resulting in improved customer experience.
Proven expertise in A/B and multi-variant testing, segmentation, and behavioral targeting with Adobe Target.
Analyzed and reported on key metrics to identify trends, issues, and opportunities for improvement, resulting in increased online sales and ROI.
Provided value-added analysis to key stakeholders and delivered presentations to senior management with clear and concise recommendations.
Proficient in web analytics reporting tools such as Adobe Analytics, Google Analytics, Coremetrics, or Web Trends.

Generated consistent reporting for clients on performance and delivered insights that direct the business and initiate change.
Developed codes for web and mobile app developers and utilized tools to understand the quality of data collection.
Assisted in the implementation of data analytics using various specialized Tag Management Systems.
Generated and maintained documentation for implementation of 20+ Jira and other projects, processes, and tools.
Developed different KPIs integrated with internal systems using SQL, HQL, and Python.
Utilized data and converted it into the format required for analysis and data modeling, machine learning, and proactive data mining.
Worked with different types of data sets like HR/people, Marketing & Sales, contact center, etc. using SQL Server.
Developed an interactive dashboard and visualizations using Tableau, Looker, Microsoft Power BI, Redshift, Data Studio, and DOMO.
Automated repetitive analyses utilizing SAS Macro Language, R, BigQuery/GCP, and Python.
Managed the workflow internally on different CRMs like Salesforce and HubSpot.
Provided critical insights and trends using Power BI, Cognos, and Excel to the internal team on improving KPIs and recommending fast-turning accessories to help achieve the 140% objective.
Drove regional field team integration by identifying opportunities to drive sales/revenue by proposing contests and promotions across the year resulting in an additional $2M in sales.
Created a tool to support the field team in uncovering opportunities to support dealer growth strategies which resulted in improving truck accessories penetration from 40% to 60%.
Used Agile Principles, Google Workspace, and Git to manage the business workflows.
Developed innovative solutions using advanced analytics such as cluster analysis, regression, and decision trees.
Tracked, reported, and analyzed the performance of Digital Media activities, ad-hoc analytic requests, and development/automation of regular reports and dashboards.
Analyzed Digital Media and internal user behavior data using spreadsheet models, Google and Adobe Analytics, statistical analysis tools, basic database queries, CRM platforms, and campaign/social media management software tools.
Designed a user segmentation strategy for targeted messaging opportunities and provided recommendations.
Evaluated users’ website behavior and overall performance to provide insights and recommendations for further enhancements to the user journey and design.
Developed and analyzed A/B and multi-variate tests, shared results, and provided recommendations prior to launching new Digital Media strategies/techniques.
Advised Digital Media teams, stakeholders, and key internal/external partners as the knowledge owner for Digital Media data.

Produced and executed short and long-term strategies by working with third-party APIs and leveraging data from Google Analytics and campaigns to boost leads and revenue from the company’s websites.
Experimented using A/B testing and identified trends and insights in digital marketing to improve listings, product presentation, buyer experience, and other business initiatives.
Assisted in the development of an effective data strategy for data warehousing, responsible for a reporting dashboard using Data Studio to summarize Sales KPI performance including product mix, top districts in respective regions, and top products sold.
Developed key KPIs which also included designing business solutions utilizing Python, SQL, SSIS, SSAS, SSRS, and HQL.
Automated repetitive analyses utilizing SAS Macro Language, R, BigQuery/GCP, and Python.
Worked in large database environment, preferably in Hadoop EDL.
Worked on data extraction, manipulation, and blending across different data sources.
Developed relationships with Marketing and other internal teams to collaborate and create data driven landing pages for product launches of major vendors such as Apple, Samsung, Bose, Huawei, and LG.
Experienced with data visualization tools like Microsoft Power BI, Redshift, Tableau, and Looker.
Developed valuable solutions using advanced analytics such as cluster analysis, regression, and decision trees.
Managed different data sets like Marketing & Sales, HR/People data set, contact centre data set, Sales data set, etc. using Excel and SQL Server.
Managed the workflows using Agile principles, Git, and Google Workspace.
Worked with different CRMs like Salesforce and HubSpot.

Developed and implemented SEO strategy involving site map creation, keyword analysis, backlink generation, and other web design improvements.
Managed relevant industry blogs and medium-sized social media influencers to reach a total of over 50,000 followers and subscribers, which produced 5,000 impressions.
Coordinated a competitive analysis to determine density and volume of keywords which produced focus keywords that increased conversions by over 100%.
Was responsible for driving strategy and execution of marketing goals.
Produced the majority of the content for each of the programs and served as the point of contact for all vendors and media buys.
Managed a multi-million dollar budget and brought marketing activities within one-hundredth of a percent.
Assisted with sales workflows and CRM updates, design, web development, new program research, and other projects.
Led content creation for advertising initiatives, including sole responsibility for paid search (PPC) advertising.
Monitored performance to ensure campaigns were on target with lead generation and budget.
Played a larger role in the development of overall strategy, including the idea for and creation of detailed program guides for online programs designed to increase conversion to both lead and student.
Managed and coached part-time student staff.

Evaluated large datasets while responsible for presenting analytical data visualizations and actionable insights of quantitative and qualitative research studies to Executives and Store teams.
Conducted A/B testing to optimize key KPIs resulting in 70% of the stores increasing revenue leading to an increase in YoY sales.
Designed business intelligence solutions utilizing Python, SQL, and Third-Party APIs to clean, organize, and analyze data.
Evaluated market and consumer dynamics to develop a detailed channel roadmap for the retail sales organization to exceed the quota for sales and profit goals.
Managed the workflows using Agile principles, Git, and Google Workspace.
Managed and executed complex business analyses and projects from creation to completion to support business decision-making capabilities and efficiencies.

Developed and trained employees to reach projected targets resulting in increased engagement with the business.
Supported consumer and small business clients with servicing and promoting product sales through phone calls, mail, e-mail, and face-to-face, as well as client integration strategies.
Delivered excellent customer service and provided an exceptional performance culture at the store which resulted in a 100% YoY increase in Google reviews and enhanced service levels.
Engineered and integrated a web application called Digital Service Pride, used to organize market information and performance goals into an easily accessible dashboard environment.
Developed analytical ability by establishing KPIs, creating metrics to measure performance, evaluating employee results, and developing actionable plans to achieve goals.

Extracted, analyzed, and interpreted survey data using Microsoft Excel VLookups, Pivot Tables, and data modeling.
Created a visual dashboard illustrating key findings of the research presented in countries including Canada, the United States, Denmark, and Israel.
Examined resources and aided qualitative analytical processes ensuring data accuracy, and documented technical requirements.

Designed 60+ websites, 100+ logos, promotional materials, and 100+ social media pages to build brand identity.
Formulated tags and meta-descriptions, and conducted keyword analysis to improve SEO rankings for 1k stores such as Shopify, Amazon, and private blogs.
Built a 100+ clientele base and partnered with key stakeholders on project direction and strategy.
Executed executive presentations and strategic planning.
Served as front-end integrator and graphic designer using HTML, CSS, PHP, JavaScript, WordPress, Photoshop, and Illustrator.
Maintained direct contact with clients mainly in the USA and Canada to follow up on change requests, logo integration, wording, and images.
Created websites and integrated content sent by clients via email.
Created landing pages based on SEO requests.
Designed logos.
Responded to and processed changes sent by clients via email.
Created emails and forwarders.
Created picture galleries.
Created contact forms.
Performed picture retouching with Photoshop.
Designed unique logos for companies around the world.
Created graphic design videos for reputable companies such as EME Hive.
Designed business cards for various companies.
Redesigned existing logos for many companies such as ANAVA Financing.
Gained over 100K followers on TikTok through logo redesign videos in under 1 month.