Asil AlRayyan

Developed, piloted, and implemented a robust and practical sales metrics dashboard aligned with key business goals
Redesigned Sales reports by product category and distribution channel to identify sales opportunities
Tracked KPIs monthly to provide insights into sales performance
Led reporting efforts of Online Marketing including Digital Marketing Report
Created strategies for website, social media, paid media, and customer database
Forecasted sales and inventory, worked closely with Sales Management for proper inventory flow
Point of contact for digital and social media projects with advertising and interactive agencies
Set up Reporting structure, Budgeting, and Forecasting for Multi-National Companies

<p>Developed, piloted and implemented a robust and practical sales metrics dashboard aligned with key business goals.<br>
Redesigned sales reports by product category and distribution channel to show sales management where opportunities exist within a certain product category.<br>
Tracked monthly KPIs to provide insights into the performance of various sales activities.<br>
Prepared sales KPI reports covering number of sales, revenue, churn rate, profit margin, incremental sales, sales pipeline growth, conversion, win/loss assessment, and campaign effectiveness.<br>
Led reporting efforts for online marketing including a digital marketing report covering SEO overview, traffic metrics, conversion metrics, and social overview.<br>
Created strategies for website, social media, paid media, and customer database.<br>
Oversees digital brand management, including setting content marketing priorities and maintaining brand consistency.<br>
Served as point of contact for all digital and social media projects with advertising and interactive agencies.<br>
Forecasted sales and inventory and worked closely with Sales Management to ensure proper flow of inventory based on open order books and sell through data.<br>
Served as point of contact with management to set up reporting structure, budgeting, forecasting, market study, and feedback for other multi-national companies.</p>

Identified business units, drivers, and created KPIs for Zero Based Budgeting
Teamed up with ADEC professionals for delivering industry best practices
Conducted Primary & Secondary research, Market Study, and Communications Plan
Worked on various major projects including Mergers & Acquisition analysis and Cost Benefit Analysis
Wrote Business Proposals, prepared Engagement Letters, and NDA letters

Implemented a strategic data migration plan including data knowledge diagnosis, cleaning, maintenance, and protection
Led go-live implementation of SAP modules, data extraction, modeling, and integration
Championed end-user documentation and Change Requests resolution
Created actionable KPIs covering 52 departments, reported on short and long term KPI targets
Chaired Staff Cost Review Board for Manpower planning
Developed HRBP Dashboards and HR Leadership Dashboard
Engaged in developing HR Customer Service Center model for internal employees
Executed adhoc reports for senior management team members
Assigned to work on external reporting requests

<p>Implemented a strategic data migration plan for Oracle data migration.<br>
Diagnosed more than 10 data sets with a 10-year historic record before migration.<br>
Solved issues found in data cleaning.<br>
Handled data maintenance and protection.<br>
Identified user roles per module and implemented GDPR.<br>
Automated reporting functions up to 30%.<br>
Reviewed Oracle data migrating into SAP modules.<br>
Designed time-trending datasets including major KPIs and granted access to 52 Heads of Departments and 45 HRBPs across Etihad.<br>
Empowered 2,000+ line managers using Workforce Analytics to access 30+ reports.<br>
Led data integration of HR data modules including ESS, Talent, Succession Planning, Recruitment, Onboarding, Off-boarding, and Payroll.<br>
Led testing of reports from test environment to production environment.<br>
Championed end-user documentation and change requests raised by relevant business functions to resolve with SAP and IT.<br>
Created actionable KPIs covering 52 departments across the company by aligning KPIs to business objectives.<br>
Shared KPIs with stakeholders and reported on short and long term KPI targets.<br>
Conducted monthly reviews of KPIs based on RAG status with top management and set action items to relevant teams.<br>
Chaired the Staff Cost Review Board and set up bi-weekly meetings with Chiefs, Heads of HRBP, and Financial Controllers.<br>
Analyzed trends including headcount, attrition, succession planning, contractual cost, and profit improvement initiatives at departmental level.<br>
Developed 15+ dashboards for HRBPs and Regional HRBP covering resignation, promotion and succession, employee mobility, learning and development, succession planning, diversity and inclusion, and recruitment KPIs.<br>
Prepared HR metric reports and KPIs including promotion rate, internal moves, absence rate, employee satisfaction index, Net Promoter Score, quality of hire, turnover rate, time to recruit, and time to onboard.<br>
Developed a model of HR Customer Service Center to reduce wait time for internal employees when putting a request.<br>
Produced post go-live reporting including total tickets, tickets per customer, volume by department, first contact resolution, and average wait time.<br>
Executed 50+ ad hoc reports for the Divisional Vice President of Human Resources and other senior management team members.<br>
Handled external reporting requests on a quarterly basis for GSEC, SCAD, and DoT.</p>

<p>Identified business units for Zero Based Budgeting project for UAE Ministry of Finance.<br>
Identified the drivers of each unit.<br>
Created a set of KPIs.<br>
Collected and consolidated data.<br>
Built a business model to capture all units in one picture.<br>
Reported on findings.<br>
Teamed up with ADEC private school section professionals to coordinate on delivering industry best practices and help incorporate insights into the report.<br>
Conducted primary research using in-depth interviews and focus groups.<br>
Conducted quantitative research using quantitative data, telephone surveys, and in-person surveys.<br>
Documented demographic groups, competitor analysis, industry trends, SWOT analysis, tuition fees, and business models for market study projects.<br>
Conducted workshops on update on secondary research findings, focus groups, and in-person interviews.<br>
Worked on market study projects for British Curriculum School Abu Dhabi, American University UAE, 4 Star Hotel Abu Dhabi, Eye Surgery Center Abu Dhabi, Falconry Center UAE, Sustainability Projects UAE, Metro / Railway UAE, Galvanizing Project UAE, Mall in Abu Dhabi, and Leisure Projects UAE.<br>
Seconded for 6 months to Abu Dhabi Education Council on regulating tuition school fees.<br>
Formulated analysis on industry trends and positioning of banks in the UAE for mergers and acquisition projects.<br>
Prepared market reporting and presented to management.<br>
Analyzed client data based on project scope and delivered a detailed report on findings for cost benefit analysis in oil distribution UAE.<br>
Wrote business proposals.<br>
Prepared engagement letters.<br>
Prepared NDA letters.</p>