Alessia Gaspani

<p>Lead end-to-end quantitative and qualitative research initiatives, including usability testing, user interviews, and survey design, to inform digital product strategy across global markets.</p><p> Design and maintain Copilot adoption and intensity reporting frameworks, combining quantitative KPIs with qualitative user feedback to build robust executive-level narratives and decision-making support.</p><p> Spearhead AI enablement programs, including prompt curation and UX testing for NowAssist agents (HR/IT domains), ensuring conversational quality and user satisfaction.</p><p> Conduct structured research analysis, including interviews, transcript review, thematic clustering, and evidence-based recommendation building, to guide continuous product and service improvement.</p><p> Drive the AI Enablement initiative for Nespresso Boutique Managers, bridging business needs with technology capabilities through research-backed recommendations.</p><p> Manage the Copilot Feedback Loop program, channeling real user insights into continuous product improvement cycles.</p><p> Lead the Me@Nestlé usability research, identifying UX pain points and delivering actionable improvement roadmaps.</p><p> Bring a proactive and problem-solving approach to validating dashboards, clarifying complex data, and translating ambiguity into practical next steps for stakeholders.</p><p> Present research findings and strategic recommendations to senior leadership including regional directors and skip-level management.</p>

<p>Conducted WalkMe Workstation research to evaluate digital adoption tools and their impact on employee productivity and digital fluency.</p><p> Designed and facilitated the Digital Skills Reverse Mentoring Program, pairing digitally-savvy employees with senior leaders to accelerate digital transformation awareness.</p><p> Developed UX Maturity assessment frameworks to benchmark and elevate design practices across Nestlé IT.</p><p> Created research methodologies combining qualitative and quantitative approaches, including heuristic evaluations, contextual inquiries, surveys, and behavioral analysis tailored to enterprise digital adoption.</p>

<p>Supported change management initiatives linked to digital transformation programs, helping teams adopt new tools, ways of working, and employee-facing solutions.</p><p> Contributed to change communication plans and engagement activities, using clear messaging, stakeholder understanding, and feedback gathering to support adoption and manage change effectively.</p><p> Collaborated with cross-functional stakeholders to coordinate change activities, gather feedback, and monitor adoption needs across initiatives.</p><p> Helped design user support and onboarding materials, strengthening communication, readiness, and confidence during periods of change.</p>

<p>Founded and managed the UX Contributors Community, demonstrating initiative and problem-solving in building engagement across markets, functions, and time zones.</p><p> Designed the UX Contributors profiling form to capture skill sets, AI knowledge levels, and engagement preferences — iterating annually to include new zones and emerging capabilities.</p><p> Applied Design Thinking and research methodologies to innovation projects, contributing not only to ideation and user understanding but also to solution shaping through a designer mindset and familiarity with tools such as Figma.</p><p> Delivered a guest lecture at IULM University on omnichannel communication and digital employee experience, bridging academic theory with industry practice.</p>

<p>Managed digital product lifecycles and go-to-market strategies for online editorial content, coordinating with editorial, tech, and advertising teams.</p><p> Planned and executed multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing), tracking KPIs and optimizing conversion funnels.</p><p> Analyzed web analytics data (Google Analytics) to identify user behavior patterns, inform A/B testing strategies, and improve engagement metrics.</p><p> Collaborated with UX/UI designers and developers to enhance platform usability and content discoverability, sparking a passion for user-centered design.</p>