نبذة عني
I am a proactive and results-driven Data Analyst with Masters in Applied Artificial Intelligence and Data Analytics. I am an avid learner. I excel in leveraging technology, business acumen, creativity, and problem-solvin…
I am a proactive and results-driven Data Analyst with Masters in Applied Artificial Intelligence and Data Analytics. I am an avid learner. I excel in leveraging technology, business acumen, creativity, and problem-solving skills to deliver impactful contributions.
الخبرة
Data Analyst Intern
Spearheaded a Sentiment, Wordcloud, and Emoji analysis of user comments and reviews on the platform of a video streaming
service client using Python and Natural Language Processing (NLP). This provided valuable insights into customer feedback
and enhanced product development strategies.
• Executed a data-driven market segmentation analysis resulting in a 15% increase in targeted marketing effectiveness.
• Utilized Tableau and PowerBI for data visualization and dashboards to present findings to cross-functional teams and facilitate
informed decision-making.
Data Analyst Intern
Spearheaded a Sentiment, Wordcloud, and Emoji analysis of user comments and reviews on the platform of a video streaming service client using Python and Natural Language Processing (NLP).
Provided valuable insights into customer feedback and enhanced product development strategies.
Executed a data-driven market segmentation analysis resulting in a 15% increase in targeted marketing effectiveness.
Utilized Tableau and PowerBI for data visualization and dashboards to present findings to cross-functional teams and facilitate informed decision-making.
Business Developer
Orchestrated the development of a dynamic business model obtained through market research and Business Model Canvas using Strategyzer.
This was instrumental in the successful acquisition of over 200 early adopters at product lunch.
Crafted a compelling brand positioning and visual identity by running brand sprint session and creating stunning brand style guide design using Adobe Photoshop, XD, and Canva.
This led to a 30% increase in brand recognition within the first quarter; measured from customer survey, website and mobile app traffic, branded search volume, online brand mention, and social media engagement.
Conducted in-depth user and market research of companies using Python and Excel.
This led to the identification of key growth opportunities for the company’s products.
Examples are Bubbue, an on-demand laundry service platform and NXT Cinemas, a campus entertainment business, both in Akure and Lagos, Nigeria respectively.
Marketing Officer
Established partnerships with seven cleaning businesses, expanding brand reach and managing relationships using HubSpot.
Crafted and implemented a strategic plan for CPC advertising, social media marketing, and content creation using WordPress, Canva & Adobe Photoshop for design, Hootsuite for planning & scheduling, Google Trends, Unsplash, Pinterest, etc., resulting in a 20% increase in online engagement.
Successfully leveraged innovative zero-cost offline marketing channels such as referral partnership with complimentary brands and brand promotion through free networking events and volunteering in community engagement programs, leading to a 25% expansion in the customer base.
Developed and executed targeted email marketing campaigns using Mailchimp, driving increased customer engagement.
Marketing Executive
Successfully closed sales with clients for land acquisition, contributing to a 10% increase in overall sales revenue.
Led a dynamic marketing team in planning and implementing online and offline strategies, utilizing Canva for visual content creation.
Developed and executed innovative marketing strategies, including Google Ads, resulting in a 15% improvement in online advertising effectiveness.
Geophysicist, Youth Corp
Conducted a comprehensive groundwater investigation project, acquiring resistivity data and utilizing RES2DINV and GeoSoft for processing and interpretation.
Authored and presented technical field reports summarizing findings and recommendations to government executives.