Newbie

About the company Newbie is a lifestyle brand for the little ones we love. Discover clothing in Swedish design, made to last. When you glimpse the door to Newbie, a magic beautiful world of your most cherished moments come to light. A world where beauty is more than what meets the eye. We believe that every time a Newbie garment is worn by a child, tender memories spring to life. Those first wobbly steps. When the tooth fairy came to visit. Memories you want to save like treasures for generations to come. All those memories are woven into the Newbie pieces hanging in your closet like timeless milestones. Ready for new memories to be made by little sisters and brothers. Newbie was born in Gothenburg, Sweden in 2010 and has quickly grown thanks to our community of ‘Newbie Lovers’: mums, dads, grandparents and friends who have helped to shape who we are today and to spread the Newbie word far and wide. The popularity of Newbie and huge demand for the products led to the opening of our first standalone store in Stockholm in 2014. Today, we have 25 stores across Europe, including in UK, Sweden, Norway, Finland and Poland.