Senior Marketing Executive

Job Description

• Support and work with the Marketing Director on designing and developing the marketing plan that accomplish the determined market penetration and maintain the company’s reputation.
• Manage assigned projects of marketing campaigns and activities in their entirety - from planning through to tracking and reporting on return on investment.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Assist in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy.
• Carry out research on market trends, market opportunity, and competitor and target client analysis.
• Manage the production of marketing communications and promotional materials in line with brand guidelines including writing, editing and proofreading copy, briefing and directing designers, copywriters and printers.
• Be updated with the new and emerging marketing techniques and new channels and resources.
• Maintain strong knowledge of all Real Estate industry information and news including market shares, prospects’ behavior, legal updates, and opportunities and threats.
• Conduct Existing Client Analysis to develop the target client approach and marketing ROI qualitative and quantitative.
• Report to the Engineering/Development or any other internal department about the clients’ concerns expressed on social media or face to face.
• Responsible for the pop-up captions of social media.
• Search and attend real estate and marketing related events to oversee and develop company’s approach to competitors.
• Cooperate with the internal departments on developing and implementing internal marketing and culture.
• Initiate and control surveys to assess client requirements and loyalty.
• Maintain relationships with media vendors, publishers and marketing agencies to ensure collaboration in promotional activities.
• Responsible for the company’s newsletter and assist in the company’s planned events.
• Support tracking and updating leads on ERP system and create daily reports.
• Provide consecutive feedback and follow up leads reports and walk-ins.

Job Requirements

• Education: business administrationbachelor degree or equivalent.
• Real estate experience is a must.
• Related field experience:5 years’ experience.
• Related position experience: 1 years’ experience.
• Marketing diploma – preferable
• MS office – excellent.
• Social media tools – excellent.
• Awareness of SEO tools.
• Customer Relationship Management (CRM) – preferable