Senior Digital Performance Manager

About the Job

• Direct and execute all aspects of paid marketing efforts including implementation, monitoring, optimization, analysis and reporting.
• Analyze KPIs (including ROAS, CPA, and CTR) on an ongoing basis to ensure campaigns are maximizing performance.
• Provide recommendations for creative & media optimizations and develop a testing plan & buying strategy.
• Work with Digital Media Planner to manage the budget, measure, analyze and report ROI for media spend against established metrics
• Maintaining weekly reporting using DoubleClick, Clickstream analytics suites (Google Analytics and Adobe Analytics), DoubleClick Bid Manager technology, and internal reporting tools.
• Identify opportunities to optimize landing page design and UX and partner with Product to improve on-site conversion rates.
• Identify creative tactics and test quickly to attract new traffic, drive engagement and improve on-site conversion.