Digital Marketing Specialist

Job Description

• Planning and executing of social media (Facebook, YouTube, LinkedIn, Snapchat, Instagram, and Twitter)
• Planning and executing advertising campaigns (Social Media, All Google Ad types), including campaign setup, monitoring, reporting, analysis, optimization, budgeting, keyword, and demographic research and targeting.
• Build an online community for our clients.
• Brainstorm and develop ideas for creative marketing campaigns
• Analyze campaign performance metrics and conversion metrics to monitor and improve performance.
• Managing the Design and Content Teams and guiding to reach Goals.
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Developing a pricing strategy for products that maximizes profits and market share in consideration with Company Vision
• Mobile Application marketing knowledge and skills.
• Creating promotions and planning complete Marketing Plan, Strategy and execution channels, building brand awareness and positioning, in addition to directing, planning and coordinating marketing efforts.
• Researching demand for the organization's products and services and evaluating competitors.
• Measure and optimize our paid marketing by using analytics tools.
• Optimizing web content for SEO/SEM strategies.
• Make updates to website content.
• Deal with external vendors to execute promotional events and campaigns.
• Stay up to date on industry trends.
• Responsible for documenting and organizing marketing operations