Digital Marketing Specialist

Responsibilities:
• Crafting a digital presence strategy through planning, development, and execution of marketing strategies to meet Nagwa’s goals and to reach the maximum ROI
Coordinating with different teams to create the content needed to promote new products and ensuring consistent messaging, positioning, and branding across multiple marketing channels
Reporting to management in a timely manner regarding campaigns’ optimization and follow-up plans
• Making recommendations based on customer requirements, ensuring prompt response and efficient use of the team’s resources, and referring technical inquiries to the appropriate party
• Managing all social media platforms to boost brand awareness and purchases through different social media models, such as PPC, CPC, CPM, CPA, CPI, and CPL
• Monitoring and generating needed reports on performance, campaign charts, ROI, KPI, and marketing strategies based on surrounding circumstances to make weekly and monthly campaign reports
• Working with designers, copywriters, and social media specialists on assets used for paid media campaigns on a daily and weekly basis