Digital Marketing Specialist

Job Description

• Create weekly/monthly and quarterly social media platform plans based on marketing strategy.
• Creative social media platform content regarding marketing plan.
• Develop, implement and manage multiple social media platforms.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Up-to date with social media trends and best practices.
• Create editorial calendars and syndication schedules.
• Set specific objectives and report on ROI.
• Monitor SEO and web traffic metrics.
• Perform research on current benchmark trends and audience preferences.
• Remove, manage and report any inappropriate problems.
• Maintaining social media presence across all digital channels.
• Brainstorm new and creative growth strategies.
• Manage the relationship with our Affiliate Marketing partners.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
• Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKED IN.
• Implement best practices for copy, creative, and audience targeting with oversight from Director of Paid Strategy.
• Collecting and evaluating customer feedback data.
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.