Digital Marketing Specialist

About the Job

• Planning, briefing, development & implementation of digital marketing strategy/campaigns across digital media
• Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns, and conversion optimization.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Improve performance through reporting & analytics

Job Requirements

• Bachelor's degree in Marketing or any related field.
• 3-5 years of experience in marketing, preferably at a B2B company, the industrial market is a plus.
• Understanding how to use all research and lead generation tools.
• A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email
• Marketing, Affiliates & Google Analytics.
• Strong analytical skills and results-driven thinking.
• Understanding of customer segmentation.
• Ability to manage multiple projects and deadlines with ease.
• Experience working with external agencies and managing the creative process from briefing to implementation.
• Experience managing websites within WordPress
• Mandatory Photoshop