Head of Digital Marketing

تل ابيب - إسرائيل

الراتب شهرياً: لم يكشف

تاريخ النشر: نُشرت قبل 1 ساعة

عدد الوظائف الشاغرة: 1 عدد الوظائف الشاغرة

سجل للتقديم

ملخص الوظيفة

TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies career mentoring resume and portfolio preparation and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development Quality Assurance (QA) Data Analytics and Data Science programs.

TripleTen LATAM is among the Top 3 EdTech companies in LATAM and are on track to become the regional leader. Were recognized as absolute leaders in paid advertising performance within the EdTech space in LATAM.

Now were looking for a Head of Digital Marketing who will help us maintain sustainable growth while reducing CAC by strengthening our performance marketing and influencer channels and launching new acquisition streams such as SEO and Partnerships.

What you will do:

Drive strategy and optimization for paid advertising channels (Facebook Google TikTok YouTube)
Scale influencer marketing operations and creator partnerships systematically
Launch and grow SEO and Partnership Marketing as new acquisition channels
Establish advanced attribution models and performance measurement frameworks
Optimize marketing spend allocation across channels using data-driven decision making
Manage and develop specialists across User Acquisition Influencer Marketing SEO Analytics and Partnership Development
Build operational excellence through systematic planning execution tracking and team retrospectives
Collaborate with Head of Content Marketing on integrated campaigns and content-performance synergies

What we can offer you:

Opportunity to lead and shape the entire digital marketing strategy for one of LATAMs top EdTech companies
High autonomy and ownership full decision-making power over channel strategy team structure and budget allocation
Fully remote collaboration
Data-driven culture with transparent metrics experimentation mindset and quick feedback loops
Room to launch new channels and creative growth experiments with measurable business impact
Competitive compensation package
Stock options available for outstanding candidates
Mission-driven company changing thousands of people lives and careers every year!

Requirements:

Deep expertise in paid advertising across major platforms (Meta Google TikTok YouTube) with a proven ROI optimization track record
Experience launching and scaling new performance marketing channels including SEO Partnerships and Influencer Marketing
Strong analytical background with practical experience in multi-touch attribution incrementality testing and advanced performance measurement
Team leadership experience developing marketing specialists and driving measurable performance improvements
Product-minded approach to marketing with a focus on user journey optimization and lifecycle metrics
Experience working across international markets ideally including LATAM

Bonus points for:

EdTech or online education marketing experience with understanding of long conversion cycles

What you will do:

Drive strategy and optimization for paid advertising channels (Facebook Google TikTok YouTube)
Scale influencer marketing operations and creator partnerships systematically
Launch and grow SEO and Partnership Marketing as new acquisition channels
Establish advanced attribution models and performance measurement frameworks
Optimize marketing spend allocation across channels using data-driven decision making
Manage and develop specialists across User Acquisition Influencer Marketing SEO Analytics and Partnership Development
Build operational excellence through systematic planning execution tracking and team retrospectives
Collaborate with Head of Content Marketing on integrated campaigns and content-performance synergies

What we can offer you:

Opportunity to lead and shape the entire digital marketing strategy for one of LATAMs top EdTech companies
High autonomy and ownership full decision-making power over channel strategy team structure and budget allocation
Fully remote collaboration
Data-driven culture with transparent metrics experimentation mindset and quick feedback loops
Room to launch new channels and creative growth experiments with measurable business impact
Competitive compensation package
Stock options available for outstanding candidates
Mission-driven company changing thousands of people lives and careers every year!

Requirements:

Deep expertise in paid advertising across major platforms (Meta Google TikTok YouTube) with a proven ROI optimization track record
Experience launching and scaling new performance marketing channels including SEO Partnerships and Influencer Marketing
Strong analytical background with practical experience in multi-touch attribution incrementality testing and advanced performance measurement
Team leadership experience developing marketing specialists and driving measurable performance improvements
Product-minded approach to marketing with a focus on user journey optimization and lifecycle metrics
Experience working across international markets ideally including LATAM

Bonus points for: