VP Marketing

Agora is a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital investors and operations. Trusted by 1000 GPs owners/operators and investment firms globally we help teams streamline the full lifecycle of investment managementfrom fundraising and onboarding to reporting distributions tax and back-office automation.

But were more than just software. Were a team of bold thinkers innovators and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services helping our customers raise more capital deliver a better investor experience and scale their businesses smarter.

Agora is backed by top-tier VCs like Insight Partners and Qumra Capital and were growing fast. Weve been named one of Globes Most Promising Startups recognized as a Best Start-Up Companies to Work For by Duns 100 and one of Business Insiders Hottest PropTech Startups.

The Role

This is a foundational leadership role responsible for defining Agoras market narrative positioning and marketing engine as we scale.

You will own how Agora shows up in the market from category creation and messaging to product marketing demand generation and brand. This is a highly strategic role but equally hands-on requiring someone who can operate across narrative product and growth while building a world-class team.

Youll partner closely with the CEO Sales and Product leadership to define Agoras position as we evolve into a multi-product platform spanning SaaS financial services and AI.

What Youll Own

1. Category & Company Narrative

Help define and own the story of Agora in the market.

• Develop and evolve Agoras category positioning as the operating system for real estate finance
• Translate our product evolution into a clear compelling narrative
• Drive consistent messaging across all external and internal channels
• Partner with the CEO on thought leadership and market-facing storytelling
• Help establish Agora as the reference point in our category

2. Product Marketing & Go-To-Market

Build a best-in-class product marketing function that connects product to market.

• Own positioning and messaging across all products and platform capabilities
• Lead launches for new offerings (payments accounting AI features etc.)
• Define ICPs segmentation and GTM strategy in partnership with Sales
• Equip Sales with clear narratives competitive positioning and assets that win deals
• Continuously refine messaging based on market feedback and performance

3. Demand Generation & Growth Alignment

Partner with Sales to drive a predictable scalable pipeline.

• Develop marketing programs that contribute meaningfully to pipeline generation
• Align closely with Sales on targets ICPs and funnel performance
• Build and iterate on campaigns that support mid-market and enterprise growth
• Establish a marketing system that balances brand-building with performance

4. Marketing Organization & Team Building

Build and lead a high-performing global marketing organization.

• Hire develop and lead leaders across key marketing functions
• Define the org structure needed for the next phase of scale
• Create clarity accountability and operating rhythm across the team
• Functions include:
• Product Marketing
• Brand & Communications
• Content & Thought Leadership
• Demand Generation & Growth
• Marketing Operations

5. Category Leadership & Market Presence

Establish Agora as a recognized leader in the space.

• Drive analyst relations and category positioning
• Build Agoras presence across industry events partnerships and ecosystem players
• Lead content and thought leadership strategy
• Partner with PR and communications to amplify Agoras voice in the market

What Success Looks Like

Within 1224 months success in this role means:

• A clear differentiated narrative that positions Agora as the operating system for real estate finance
• Successful launches of new platform capabilities across payments accounting and AI
• A marketing organization that is structured scalable and aligned with company growth
• Strong partnership with Sales contributing to consistent and predictable pipeline growth
• Agora is widely recognized as a category leader in its space

Agora Software is an equal-opportunity employer. Consistent with our mission of serving a diverse and global audience we value a diverse workforce and inclusive culture which reflects that. We encourage applications from all qualified individuals without regard to race color religion gender sexual orientation gender identity or expression age national origin marital status disability and veteran status.

Requirements:

Were looking for a marketing leader who can operate at both altitude and detailsomeone who can define a category while also building the systems to execute against it.

You likely have:

• Experience scaling B2B SaaS companies through significant growth stages
• Deep expertise in product marketing and narrative-driven positioning
• Experience in sales-led GTM environments
• A track record of building and leading high-performing marketing teams
• Experience launching new products and expanding platforms

Bonus Points

• Experience with platform businesses or multi-product SaaS
• Background in fintech or financial infrastructure
• Exposure to category creation or major repositioning efforts