Senior Performance Marketing Specialist

Arpu Telecommunication Services

موقع الوظيفة:

القاهرة - مصر

الراتب شهرياً: لم يكشف

تاريخ النشر: أمس

عدد الوظائف الشاغرة: 1 عدد الوظائف الشاغرة

سجل للتقديم

ملخص الوظيفة

Description

Key Responsibilities:

Campaign Management:

Plan execute and optimize Google Ads campaigns (Search Display Video and UAC) with a focus on maximizing app installs user acquisition and engagement.
Manage endtoend app campaigns from setup to analysis using Google App Campaigns and other channels too.
Continuously monitor campaign performance making datadriven decisions to adjust strategies and improve ROI.

Strategy Development:

Develop and implement digital marketing strategies to meet acquisition goals for mobile apps aligned with broader marketing and business objectives.
Collaborate with internal teams (product content creative) to design and implement integrated campaigns that drive app downloads and usage.

Optimization & Analytics:

Analyze key performance indicators (KPIs) such as cost per acquisition (CPA) retention rates lifetime value (LTV) and return on ad spend (ROAS).
Utilize tools such as Google Analytics Firebase and Adjust to track performance and provide actionable insights for optimization.
A/B test ad creatives targeting and bidding strategies to improve campaign performance.

Budget Management:

Oversee the digital marketing budget for Google and app campaigns ensuring efficient use of resources and maximum ROI.
Track and report on monthly spend and performance providing forecasts and strategic recommendations.

Collaboration:

Work closely with tech teams and app developers to ensure smooth and tracking of campaigns.
Coordinate with crossfunctional teams for ad creatives landing pages and app store optimization (ASO) to enhance campaign effectiveness.

Requirements

Bachelors degree in marketing Business or a related field.
Minimum of 35 years of experience managing Google Ads campaigns with a focus on app campaigns and mobile acquisition.
Proficiency in Google Ads Google Analytics Firebase Adjust or other mobile marketing tools.
Strong understanding of digital marketing trends mobile user behavior and app ecosystem dynamics.
Demonstrated experience in managing large advertising budgets and delivering ROIpositive campaigns.
Analytical mindset with strong problemsolving skills and the ability to work with data to make informed decisions.

Required Experience:

Senior IC

DescriptionKey Responsibilities: Campaign Management: Plan execute and optimize Google Ads campaigns (Search Display Video and UAC) with a focus on maximizing app installs user acquisition and engagement. Manage endtoend app campaigns from setup to analysis using Google App Campaigns and other chan...

Description

Key Responsibilities:

Campaign Management:

Plan execute and optimize Google Ads campaigns (Search Display Video and UAC) with a focus on maximizing app installs user acquisition and engagement.
Manage endtoend app campaigns from setup to analysis using Google App Campaigns and other channels too.
Continuously monitor campaign performance making datadriven decisions to adjust strategies and improve ROI.

Strategy Development:

Develop and implement digital marketing strategies to meet acquisition goals for mobile apps aligned with broader marketing and business objectives.
Collaborate with internal teams (product content creative) to design and implement integrated campaigns that drive app downloads and usage.

Optimization & Analytics:

Analyze key performance indicators (KPIs) such as cost per acquisition (CPA) retention rates lifetime value (LTV) and return on ad spend (ROAS).
Utilize tools such as Google Analytics Firebase and Adjust to track performance and provide actionable insights for optimization.
A/B test ad creatives targeting and bidding strategies to improve campaign performance.

Budget Management:

Oversee the digital marketing budget for Google and app campaigns ensuring efficient use of resources and maximum ROI.
Track and report on monthly spend and performance providing forecasts and strategic recommendations.

Collaboration:

Work closely with tech teams and app developers to ensure smooth and tracking of campaigns.
Coordinate with crossfunctional teams for ad creatives landing pages and app store optimization (ASO) to enhance campaign effectiveness.

Requirements

Bachelors degree in marketing Business or a related field.
Minimum of 35 years of experience managing Google Ads campaigns with a focus on app campaigns and mobile acquisition.
Proficiency in Google Ads Google Analytics Firebase Adjust or other mobile marketing tools.
Strong understanding of digital marketing trends mobile user behavior and app ecosystem dynamics.
Demonstrated experience in managing large advertising budgets and delivering ROIpositive campaigns.
Analytical mindset with strong problemsolving skills and the ability to work with data to make informed decisions.

Required Experience:

Senior IC

اعرض المزيد

المهارات المطلوبة

التسويق الرقمي
التسويق
تحليلات جوجل
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
التسويق عبر البريد الإلكتروني
إدارة وسائل التواصل الاجتماعي

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عن الشركة

Arpu Telecommunication Services

101-150 موظف

ArpuPlus is your gateway to the VAS world. We are the mobile VAS pioneer in the MENA region & emerging Markets with a wide range of products headquartered in Cairo. ARPUPLUS is an A15 subsidiary founded in 2003, operating with more than 200 talented employees serving in 15 offic ... اعرض المزيد

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