Senior Performance Marketing Specialist
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Job Summary
Description
Requirements
Key Responsibilities:
- Campaign Management:
- Plan execute and optimize Google Ads campaigns (Search Display Video and UAC) with a focus on maximizing app installs user acquisition and engagement.
- Manage endtoend app campaigns from setup to analysis using Google App Campaigns and other channels too.
- Continuously monitor campaign performance making datadriven decisions to adjust strategies and improve ROI.
- Strategy Development:
- Develop and implement digital marketing strategies to meet acquisition goals for mobile apps aligned with broader marketing and business objectives.
- Collaborate with internal teams (product content creative) to design and implement integrated campaigns that drive app downloads and usage.
- Optimization & Analytics:
- Analyze key performance indicators (KPIs) such as cost per acquisition (CPA) retention rates lifetime value (LTV) and return on ad spend (ROAS).
- Utilize tools such as Google Analytics Firebase and Adjust to track performance and provide actionable insights for optimization.
- A/B test ad creatives targeting and bidding strategies to improve campaign performance.
- Budget Management:
- Oversee the digital marketing budget for Google and app campaigns ensuring efficient use of resources and maximum ROI.
- Track and report on monthly spend and performance providing forecasts and strategic recommendations.
- Collaboration:
- Work closely with tech teams and app developers to ensure smooth and tracking of campaigns.
- Coordinate with crossfunctional teams for ad creatives landing pages and app store optimization (ASO) to enhance campaign effectiveness.
Requirements
- Bachelors degree in marketing Business or a related field.
- Minimum of 35 years of experience managing Google Ads campaigns with a focus on app campaigns and mobile acquisition.
- Proficiency in Google Ads Google Analytics Firebase Adjust or other mobile marketing tools.
- Strong understanding of digital marketing trends mobile user behavior and app ecosystem dynamics.
- Demonstrated experience in managing large advertising budgets and delivering ROIpositive campaigns.
- Analytical mindset with strong problemsolving skills and the ability to work with data to make informed decisions.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Arpu Telecommunication Services
101-150 employees
ArpuPlus is your gateway to the VAS world. We are the mobile VAS pioneer in the MENA region & emerging Markets with a wide range of products headquartered in Cairo. ARPUPLUS is an A15 subsidiary founded in 2003, operating with more than 200 talented employees serving in 15 offic ... View more
