Park HouseISP Admissions Manager Role Profile

Purpose of Role

The post holder has specific responsibility for the organisation administration and strategic development relating to the promotion of the School at all levels through targeted initiatives and activities directed by the Marketing Department. The post holder will be a true ambassador of the School providing a professional and highly focused customerservice approach. As a

representative of the School the post holder will also work to develop links and partnerships with the parent businesses and local community contacts to support mutual development and growth whilst raising the profile and position of the School. The post holder will be expected to build a close working relationship with other members of the Senior Leadership Team (SLT) as well as teaching administrative and other support staff to fully inform and involve the whole school community in the promotion of the School to the wider world. Collaboration with colleagues within International Schools Partnership Middle East (ISP) and attendance at Group Admissions & Marketing Meetings will also be expected.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another embrace similarities and differences and promote the wellbeing of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Admissions Manager Key Responsibilities

Admissions

Advises prospective families on our value proposition; profile program fee structure and all services provided; via telephone or in person and guiding them through the enrolment process

Provides support for collective students for meeting Park House English School and MOEHE admission criteria ongoing follow up to collect and review all necessary documentation

Coordinates the assessment of students as per admissions policy (coherent to MOEHE regulations)

Assesses develops and coordinates all policies and documentation related to the admission of students (Eg: admission scholarship) with support of the Admissions Coordinator and other stakeholders across Park House English School ISP MOEHE and other relevant authorities

Interdepartment coordination in supporting Admissions across Marketing Academics Finance Career Services Student Services Registrar

Leads with the organization of Open Events for pupil recruitment purposes

To organise admissions meetings and open events guiding families through the admissions process to enrolment while providing stateoftheart customer service

Support the Phase Leaders in carrying out assessment of prospective students per the admissions policy and MOEHE regulations

Work in partnership with the Registrar to meet the School and MOEHE admissions criteria including collecting and reviewing all necessary documentation

Monitor and develop lead generation activities work with the Head of Marketing and CoHead of Admissions ISP to ensure admissions targets are met

Work with the Principal and SLT to develop appropriate programs and campaigns to fill capacity such as referral schemes scholarships or working with feeder schools

Regularly reviewing and developing admissions documents parent communication platforms and templates and marketing collaterals to ensure accurate information and best practice

Support the school by creating and maintaining mutually beneficial relationships with feeder schools universities local businesses government entities education agents and other organisations to maximise student recruitment and retention in the school

Support Principal and the school in establishing mutually beneficial partnerships with external activity providers or academies to offer more to families and secure additional revenue streams

Develop the schools communication and engagement strategy based on the strengths and development areas promoting the same within and beyond the school community

Support the Principal with participation in relevant national and regional conferences events and competitions to raise the profile of the school students and faculty

Work with parentfacing administrative staff closely to ensure the first impressions of the school are excellent leading to positive visitor experience

Lead direct reports in the school to pursue excellence in operational efficiency and customer service delivery

Systems should be reviewed regularly and written and verbal communication are to be customized to maximize engagement

Advise on effective continued support and communication to new families after students enroll at the school after sales care

Attendance at Group Admissions & Marketing Meetings

Business Development

Explores partnership opportunities with businesses in partnership with the Parent Relation Executive including attending corporate events with which the School is associated

Develops personal links with nurseries feeder schools universities education agents key employers local estate agents relocation agents and developers to maximize pupil recruitment opportunities in partnership with the relevant Phase Leaders

Keeps educational agents up to date with new developments at the School improvements to facilities addition of new courses academic results

Maintains links with students as they leave the School (Alumni) keeping them involved in the life of the School to support future recruitment and promotion

Assists with and attending other School functions and events involving current parents and pupils

Strategic Marketing Activities

To propose industry events and other opportunities to support student recruitment

To liaise with local and national newspapers magazines and appropriate specialist publications for advertising opportunities including billboards and posters

Help the school to develop their school stories and promises

Ensure that learning and demonstrating student progress is at the heart of the school marketing initiatives

Manage and implement effective campaigns within the school to achieve lead generation targets

Work with Head of Marketing ISP ME to create and support a clear marketing strategy and budget for the school

Lead on social media techniques and strategies to engage wider digital audiences

Oversee and help plan open day student recruitment and profileraising advertising within the schools

Foster a culture of successful marketing campaigns with tracking systems to measure campaigns

Assist in delivery of internal communication campaigns to support the school with retention strategies

Ensure accurate reporting of data effective data management and analysis on which to base marketing decisions and track impact

Ensure effective budget management of all marketing activities within the School budget

Communication

Supports in conjunction with the relevant phase leaders and the Parent Relation Executive production and sharing of regular news articles on school activities event and pupil achievements across the website and print and digital marketing channels

Ensures an annual review of every section of the website is carried out by each Head of Department prior to the start of the new academic year

Works with the Parent Relation Executive to coordinate all photography for use across all advertising and marketing media ensuring permission of parents as appropriate

Works with the Head of Marketing ISP to keep all marketing collaterals up to date & implement any brand changes and logo designs

Ensures existing brand and corporate identity is used consistently throughout the School

Reporting

Complete regular KPI and enrolment tracking information with the Admissions team providing reports to the Principal and ISP as required

Manage and oversee surveys of all stakeholders assessing satisfaction and advising accordingly as required

Manage team in producing termly reports on activity and expenditure to monitor effective use of budget

Produce reports on competitors including fees numbers and provisions identifying opportunities to the Principal and ISP Heads

Annual Financial Targets

New enrolment and annual retention numbers

Enquiry and enrolment conversion rates

Number of activities and events

Health and Safety

Emphasizes the importance of safety in all areas of the curriculum communicating to the pupils the importance of a responsible attitude towards personal safety the safety of others and respect for Park House English Schools property and equipment

Safeguard Park House students

Take all necessary and reasonable precautions to protect students equipment materials and facilities

Assist in implementing all policies and rules governing student life and conduct

Ensure that all the necessary health and safety rules and procedures are being followed

Maintain an awareness of all the health and safety measures to be taken when in school

Profile

Bachelors Degree from a relevant field

At least 4 years of working experience in Qatar

English is mandatory

Experience in sales and/or marketing; preferred experience in Qatar schools

Skills and Knowledge

Competencies

Previous experience working on projects

Experienced in HubSpot or Salesforce preferred

Leadership skills: ability to manage self and a team effectively

Ability to initiate opportunities for self and others and to find solutions to ensure tasks are completed within specified timescales.

Excellent communication skills and command of the English language in spoken and written form

Presentation skills with the ability to present information in a concise and professional manner

Organization skills: well organized and able to prioritize and multi tasks

Flexible and work well under pressure

Customer service

Critical thinking

Ability to negotiate persuade and motivate others

Willing attitude to be a part of the school team

Strong sense of professionalism

Safeguarding and welfare of children

A collaborative teamplayer with excellent interpersonal skills

Behavior management

Demonstrated competency to use computer applications related to the role including word processing and spreadsheet applications

Record keeping and report preparation methods

Interpersonal skills including tact courtesy and patience

Customer focused

Willingness to undertake appropriate Professional Development

Attributes

Empathetic listener

Integrity and confidentiality

Internationally minded

Emotional intelligence

Intercultural awareness creative

Flexible and a cando attitude

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures including an online due diligence search references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.

ISP Commitment to Diversity Equity Inclusion and Belonging

ISP is committed to strengthening our inclusive culture by identifying hiring developing and retaining highperforming teammates regardless of gender age disability status neurodivergence socioeconomic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.