Marketing Officer

1. Media Placement and Promotion: Develop a deep understanding of media placement strategies across various digital platforms including Instagram Facebook TikTok and others.
   
2. InputOutput Ratio Awareness: Monitor and optimize advertising budgets to ensure efficient allocation of resources and maximize return on investment (ROI).
   
3. Social Media Management: Create engaging content and manage social media channels to increase brand exposure drive traffic and foster audience interaction.
   
4. Brand Exposure: Implement strategies to enhance brand visibility and awareness through targeted digital marketing campaigns.
   
5. Event Operations: Plan and execute digital marketing initiatives around major events to capitalize on relevant trends and increase brand engagement.
   
6. Performance Analysis: Analyze key metrics such as engagement rates clickthrough rates and conversion rates to assess the effectiveness of digital marketing efforts and make datadriven optimizations.
   
7. Collaboration: Coordinate with internal teams including marketing creative and sales to ensure alignment of digital marketing strategies with overall business objectives.
   
8. Stay Updated: Stay abreast of industry trends platform updates and best practices in digital marketing to continuously improve campaign performance.
   

Requirements

• Bachelors degree in Marketing Communications or related field.
  
• Proven experience in digital marketing with a focus on social media management and advertising.
  
• Indepth knowledge of digital advertising platforms including Facebook Ads Manager Instagram Ads TikTok Ads etc.
  
• Strong analytical skills and ability to interpret data to drive actionable insights.
  
• Creative thinking and ability to generate engaging content tailored to different digital platforms.
  
• Excellent communication and collaboration skills.
  
• Ability to multitask and prioritize in a fastpaced environment.
  
• Proficiency in relevant software and tools for content creation and performance analysis.