Senior Manager - Public Relation

PRINCIPAL ACCOUNTABILITIES

Responsible for understanding the products PR objectives and establishing impactful programs that promote them.
Develop a Framework / Scorecard to monitor and optimize the public relations plans and ensure they stay aligned to the Brands and product verticals overall objectives in South Asia.
Play a leading role in creating the brand/products messaging on thought leadership platforms which will in time position Cambridge University Press & Assessment products in South Asia as a thought leader

Lead media outreach initiatives in pitching handling inbound media queries and managing relationships between Marketing and local national and international media in South Asia.
Be responsible for developing storylines written materials and messages such as press releases media advisories pitches presentations etc. that are tied to them Brand and PR plan framework.
Be responsible for deploying internal communications content that increases the various stakeholders understanding of the public relations role activities and media coverage functions.

Develop media relation strategies that cover the Brands crucial constituencies Media (digital and offline) Blogs Education Centric Websites Domain Influencers Education Policy Makers and School Leadership Communities which inspires even greater awareness of the Cambridge University Press & Assessment Brand and its reach in South Asia markets.
Formulate maintain and enhances PR analytics tools and reporting process methods

KNOWLEDGE
Exceptional PR and Communications background and experience of 15 to 20 years.
Masters degree in Mass Media Communications Public Relations or related field.
Successful track record in a progressive public relations position in a fastmoving anddynamic business environment or one of Indias Top PR agencies managing PR for wellknown brands/categories. Global project experiences will be a huge plus.

SKILLS

Possess outstanding verbal and written communication skills. Have an extraordinary ability to communicate Brand Product and Business messages most clearly and concisely bringing about a positive outlook on the business especially to external partners stakeholders consumers and governments in South Asia markets.
Proven and successful experience planning and managing multiple PR projects proactively or under tight deadlines. Good Media Relationship and Networking in traditional PR channels like Print TV and Web News networks besides experience working with newer & modern PR channels such as LinkedIn Facebook Twitter and Instagram.
Exceptional abilities to develop relationships and partnerships (internal/global) across all levels exhibiting strong leadership and influencing skills.
Display comfort working in crossfunctional settings to think outside the box while finding creative and unorthodox PR solutions that will give the Cambridge University Press & Assessment Brand and various others a distinctive edge over the competition in South Asia.
Expert presentation facilitation and training skills. Flexible with a demonstrated ability to work in a fastpaced environment. Strong program management skills: plan communicate execute and follow through.

Ability to make regular pitches & presentations to various audiences proficient in Visual Aids MS Word PowerPoint and similar. Able to deliver creative content for presentations media releases that is engaging and impacting.
Ability to work with influencers and stakeholders to develop creative and innovative media plans. Manage both Paid and Earned media effectively for maximum impact