Growth Marketing Manager

Our client is an award-winning EdTech Media company revolutionizing STEAM education for kids age 3-12! Their vision is to empower and inspire self-driven learning by creating hands-on experiences as compelling as movies, as fun as theme parks while as educational as classrooms.

Since inception in 2020, our client has inspired >3,500 kids across HK, Singapore and Taiwan! They have just closed their seed funding with Alibaba Entrepreneur Funds and Gobi Partners, both are leading inventors in Asia!

The job opportunity: Growth Marketing Manager

Our client is looking for a passionate Growth Marketing Manager who enjoys growing a product from scratch, and are dedicated to empower and inspire self-directed & self-motivated learning for kids!

Responsibilities:

- Develop and execute online and offline marketing campaigns, including gamification, digital marketing, brand partnerships, on-ground promotions etc. to drive traffic to digital channels.

- Analyze marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.

- Propose new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand.

- Lead, plan and support initiatives on client acquisition, client activation, client retention and client referral.

Requirements

Qualifications:

- Bachelors degree or equivalent experience

- 3+ years prior industry related growth & digital marketing experience

- Strong communication and interpersonal skills

- Fluent in English and Chinese

- Start-up or EdTech experience preferred.

Benefits