Senior Marketing Specialist

1. Team leadership & junior development

• Supervise guide and mentor junior marketing specialist(s) in day-to-day tasks and career growth
  
• Delegate tasks effectively set clear expectations and review work output
  
• Foster a collaborative and high-performance team culture
  
• Act as first point of escalation for the junior team before reaching the Marketing Manager
  

2. Marketing strategy & planning

• Develop and own integrated marketing plans (digital & offline) aligned with business objectives
  
• Translate strategy into actionable campaign briefs timelines and resource plans
  
• Proactively identify growth opportunities and recommend new marketing initiatives
  
• Ensure all marketing activities maintain brand consistency and quality standards
  

3. Performance analysis & optimization

• Own campaign performance tracking across all KPIs (leads engagement conversions ROI)
  
• Analyze data trends and deliver strategic insights not just reports to guide decision-making
  
• Lead performance reviews and drive continuous optimization of campaigns and channels
  
• Present findings and recommendations to the Marketing Manager and senior stakeholders
  

4. Market & customer intelligence

• Lead in-depth market research covering competitors industry trends and customer behavior
  
• Translate insights into strategic recommendations that influence campaign direction and positioning
  
• Monitor market shifts and proactively flag risks or opportunities to the team
  

5. Agency & vendor management (key responsibility)

• Serve as the primary point of accountability for all external marketing agencies and vendors
  
• Lead briefing sessions set clear deliverable expectations and hold agencies to deadlines and quality standards
  
• Review and approve agency outputs (designs content campaigns) before escalation or final sign-off
  
• Manage agency contracts budgets and performance evaluations
  

• Competitive salary
  
• High-quality medical insurance & full social insurance
  
• Career progression and leadership development opportunities
  
• Support for professional courses (limited tuition fees covered)
  
• A collaborative and supportive environment that encourages growth and innovation
  

• Workdays: Sunday Thursday
  
• Working Hours: 9:00 AM 5:00 PM