Public Relations Lead

* 5-7 years in PR ideally in fashion luxury beauty or lifestyle
* A proven record leading campaigns launches events and influencer partnerships
* A strong media and influencer network in Egypt (GCC experience is a strong plus)
* Excellent written and spoken Arabic and English
* Sharp negotiation presentation and crisis-management skills
* A clear grasp of paid vs organic usage licensing approvals and creator rights
* Comfort managing budgets contracts agencies and reporting
* A bachelors in PR communications marketing media or a related field

Youll work closely with Marketing Social Media Content E-commerce Retail and Customer Care and make sure everything EMMA says publicly sounds like EMMA.

Qualifications :

* The annual PR and communications strategy built around brand and business goals
* PR campaigns for launches collections events collaborations and announcements
* Relationships with fashion editors journalists stylists influencers celebrities and industry partners
* Earned media: press releases pitches interviews press kits and the quality and sentiment of every mention
* Influencer and celebrity relations end to end: outreach negotiation agreements deliverables and usage rights
* Regional media and influencer databases
* PR agencies and suppliers with clear briefs timelines and budgets
* Event and fashion show PR: guest lists press attendance interviews and coverage
* Crisis communication plans and official responses
* The PR budget monthly and post-campaign reporting and proof that spend delivers brand value

Remote Work :

No

Employment Type :

Full-time