B2B Content Creator

Research and Strategy

• Translate business priorities and keyword clusters into briefs with hypotheses sources interview targets and desired outcomes.
  
• Primary research: interview internal experts and clients; summarize findings with pullquotes and data points.
  
• Secondary research: use credible sources statistics and laws with proper attribution.
  

Creation and Execution

• Longform SEO articles landing pages case studies brochures and onepagers RFP and proposal copy email drips LinkedIn posts and shortvideo scripts.
  
• Iterate content for persona and buyerjourney stage: Awareness Consideration Decision.
  
• Write in both Arabic and English with audienceappropriate tone.
  
• Package designer briefs for static and motion assets; review storyboards and cuts.
  

Distribution and Optimization

• Tailor for LinkedIn Company leadership profiles website blog email proposals and webinars.
  
• A/B test hooks headlines subject lines and CTAs.
  
• Track performance report insights and reoptimize monthly.
  

Governance

• Editorial calendar status board and SLA.
  
• Style guide and terminology for Arabic and English.
  

• 36 years in B2B content or copywriting preferably in HR services recruitment outsourcing or SaaS.
  
• Proven portfolio of SEO articles case studies landing pages and shortvideo scripts that moved business metrics.
  
• Arabic native with strong English.
  
• Solid grasp of Egypts HR and employment context is a plus.
  
• Tool fluency: Google Workspace Ahrefs or Semrush Screaming Frog Google Analytics Search Console Zoho CRM and Campaigns LinkedIn basic Canva or Adobe Express and AI tools for ideation and drafting.