Senior Digital Marketing Specialist

About the Job

• Execute /manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (DV360, search, YouTube), Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc
• Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)
• Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
• Work alongside project manager to troubleshoot campaign performance and delivery, utilizing data insights to develop campaign optimizations and test strategies that over-deliver on client KPIs and their needs
• Act as Programmatic subject matter expert and lead on all training and growth opportunities
• Establish and maintain relationships with media partners, media agencies, trading desks, DSPs, to ensure optimal campaign execution and oversight of inventory quality, viewability, fraud, and client brand-safety
• Assumes accountability and ownership of campaigns.