Marketing Manager

About the Job

• Cascade marketing objectives for the company based on the annual strategy map and agreed commercial objectives
• Ownership of the company's branding, corporate identity, and tone of voice.
• Responsible for the development of a digital marketing strategy and direction
• Responsible for the management of the annual marketing plans, ensuring all initiatives are completed timely and within budget
• Identify the latest trends and technologies affecting our industry.
• Generating new business leads.
• Increasing brand awareness and market share.
• Evaluating and optimizing marketing and pricing strategies.
• Oversee the development of the monthly content calendar of all Products on social media.
• Oversee design briefs and ensure quality control and consistent branding and tone of voice.
• Responsible for the website's continuous development in terms of content and relevance.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Responsible for the development of cost-efficient and effective SEO and SEM/digital advertising (sponsored ads, boosting plans) and its implementation.
• Develop and monitor campaigns.
• Responsible for the selection, negotiation, and oversight of designers/agencies for all production activities such as corporate profiles, proposals, presentations, printing materials, company booths, etc.
• Responsible for the management and execution of customer events and sponsorship opportunities.
• Coordinate with company management on a PR strategy, and manage its implementation to relevant outlets for paid content, coverage, and advertorials
• Develop and build relationships with a relevant network of reporters.
• Preparing and presenting quarterly and annual reports to senior management.
• Maintain team to the highest level of performance by recruiting, selecting, orienting, and training employees
• Explore new markets, products.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Set Pricing, Targets, and Promotions Calendar.
• Upgrade, improve new innovative growth strategies.
• Managing the marketing department's staff, freelancers, agencies.