Digital Marketing Specialist

Job Description

• Develop, implement and manage social media strategy
• Manage and oversee social media content
• Measure the success of social media campaigns
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Hootsuite
• Ensure content is informative and appealing
• Collaborate with multiple teams within the company
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Generating needed reports (weekly - monthly) on performance

Job Requirements

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills
• Degree in marketing or related field preferred