Digital Marketing Specialist

Digital Marketing Specialist

• Help drive, execute, and manage online marketing channels for customer acquisition and retention, primarily search, display, paid social and affiliate.
• Grow customer acquisition efforts and ROI through continuous optimization, testing and experimenting with ad creatives, bid strategies, audience targeting, placements, etc.
• Identify growth opportunities and implement initiatives to further increase market-share.
• Use web analytics tools to measure ad campaign success, identify opportunities and key performance trends
• Collaborate cross-functionally with other departments to architect digital experiences that help deliver marketing goals
• Communicate regularly with senior management on digital marketing strategy and prepare detailed campaign reports with key findings
• Assist in building landing pages to support digital marketing campaigns

Job Requirements

• Bachelor’s Degree in marketing or related field
• 2 or more years of experience in Digital marketing
• Email software to customers such asConstant Contact and/orMail-chimp
• InDesign and Photoshop for graphics creation
• Digital marketing
• YouTube, Instagram, Facebook management for business
• Google pay per click campaigns
• Blogs and article writing
• Microsoft Word, Excel and Power Point
• Web design using WordPress