School Events & Communications Officer
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
Description
School Marketing Officer
Type: Permanent
Department: NonAcademic
Line Manager: Principal / Head of Compliance
Functional Reporting: Regional Marketing Manager
Location: Qatar
In coordination with stakeholders:
- School Leadership Team
- School Admissions Team
- Regional Marketing Team (ISP Middle East)
- Third Party Vendors
Reporting Line: School Principal (dotted line to Regional Marketing Manager)
Role context
International Schools Partnership (ISP) is a leading and growing group of 105 private international schools operating in more than 25 markets and educating over 92500 students worldwide.
As Marketing & Communications Manager for the school you will work in close partnership with the regional ISP Marketing Team the schools Principal and the schools admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads. The post holder will grow the schools outstanding reputation by positioning the school as parents first school of choice ensuring community awareness within catchment areas.
The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector while managing expectations across a number of internal and external stakeholders. The candidate should be equally proficient with daytoday marketing operations creative content development (written and visual) and strive under tight deadlines to meet the companys changing needs.
Key Responsibilities
Schoollevel marketing strategy &planning (in partnership with regional marketing team & school LT)
Develop the annual marketing plan designed for enrolment growth and retention
Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks providing ideas for mitigating those risks.
Brand management (in partnership with regional marketing team & school LT)
Ensure brand and key messages are consistently communicated across all marketing communications
Act as brand guardian across the school to ensure teachers and staff also convey same messaging.
Content marketing (in partnership with Regional Marketing Team and Admissions team)
Plan the overall content calendar for the school
Look for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing content
Develop marketing content review it for accuracy arrange signoff get it published/promoted across the relevant touch points
SchoolWebsite:
Ensure all content on the website is up to date and current and that all pages and features function properly
Plan & execute new content for the website taking into consideration the schools marketing strategy and plan
Take a proactive approach in identifying ways to improve the school website and landing pages working with the regional marketing team for improvements
Social Media Marketing & Community Management:
Proactively manage and lead the Schools presence on the main social media platforms
Create engagingcontent (textimageand video)to be posted on Social Media platforms in order topromote school stories promises and narratives
Develop an optimal posting calendar considering marketing strategy web traffic and customer engagement metrics
Continuously monitor comments and messages promptly responding as per community management guidelines
Report on performance with recommendations for improvement
Email/CRM (in partnership with Admissions & Regional Marketing Team)
Plan design review and dispatch emails to prospective parents
Review performance of emails to be sure they are well received & report to school LT
Events: Promote & deliver events to recruit new parents or retain existing ones
Internal comms & PR: Support on an asneed basis in partnership with Regional Marketing Team and school LT.
Offline marketing collateral planning: Environmental branding OOH placements giveaways etc
Word Of Mouth marketing:
Gather positive stories & testimonials; Promoting the key stories
Google reviews planning execution management of Negative/Positive comments
Other Responsibilities
Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school.
Candidate Profile
3 years experience in marketing or marketing communications
Experience in schools is preferable
Creative and selfmotivated individual who likes to work under pressure
Performance/impact orientated
Strong ownership of work with a hunger to get it done and get it done well
Strong stakeholder management skills as you will be dealing with strong characters
Excellent planning project management & prioritization skills
Strong content creation skills: Photography capturing and editing videos creating content via tools like Canva writing punchy and grammatically correct captions etc.
Good knowledge of social media management
Experience creating emails and using CRM tools
Experience editing websites via CMS systems
Excellent attention to detail especially with regards to content proofing
Team player with a collaborative approach
Working Days:SundayThursday.May occasionally be required to attend or participate in events during the weekend and/or after working hours
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
All post holders are subject to appropriate vetting procedures including an online due diligence search references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.
ISP Commitment to Diversity Equity Inclusion and Belonging
ISP is committed to strengthening our inclusive culture by identifying hiring developing and retaining highperforming teammates regardless of gender age disability status neurodivergence socioeconomic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
Required Experience:
Unclear Seniority
نوع التوظيف
دوام كامل
