Require a DIGITAL CONTENT AND MARKETING COORDINATOR in Harare , Zimbabwe
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Job Summary
- Own and execute ACLEDs growth strategy across key channels with a focus on pipeline generation and audience expansion.
- Build and optimise multi-channel campaigns that drive engagement conversion and revenue.
- Develop and continuously improve lead generation and nurturing funnels in partnership with sales.
- Generate ideas and campaigns around ACLED products and initiatives.
- Own the email programme end-to-end including newsletters nurture sequences and campaign sends.
- Segment audiences and personalise messaging to improve engagement and conversion rates.
- Build automated workflows and lead scoring within CRM and automation tools such as Salesforce.
- Continuously test and optimise subject lines content and cadence based on performance data.
- Own the overall strategy and operational execution of industry events webinars and virtual roundtables as a core growth channel.
- Identify themes speakers and target audiences aligned with ACLEDs commercial priorities.
- Drive webinar promotion registration attendance and post-event conversion.
- Repurpose webinar content into ongoing content assets.
- Manage event promotion logistics and follow-up to maximise pipeline impact.
- Partner with sales to ensure effective pre- and post-event engagement strategies.
- Translate ACLEDs data products and insights into clear compelling value propositions and messaging.
- Own and/or support product launches feature releases and positioning across target segments.
- Develop sales collateral including one-pagers decks and case studies that enable sales and educate buyers.
- Collaborate with internal stakeholders to align messaging across research analysis and revenue teams.
- Track measure and report on campaign performance across all channels including email events webinars and digital.
- Use data to identify trends optimise campaigns and improve ROI.
- Build reporting frameworks tied to growth and revenue goals.
- 5 years of proven experience in marketing and digital roles ideally from the impact sector tech for good global social enterprise or commercial experience from an INGO.
- Experience identifying target audiences and leading campaigns that engage educate and motivate.
- Self-starter with experience working remotely and a desire to learn grow and excel in the role.
- Deep intellectual curiosity about the product and customers motivations.
- Interest in the conflict prevention mission and an understanding of the international context.
- Knowledge of current digital growth techniques and best practices.
- Solid knowledge of website analytics tools.
- Proficiency with automation and CRM software including Salesforce.
- Experience setting up and optimising digital advertising campaigns.
- Comfortable working with numbers making sense of metrics and processing figures with spreadsheets.
- A sense of aesthetics and a love for great copy and corporate communication.
- Up-to-date knowledge of the latest trends and best practices in digital growth and measurement.
- BSc/MSc degree in Business Communications or a related field.
Required Skills:
Bachelors degree in Marketing Business Communications or a related field; MBA preferred. 25 years of progressive experience in marketing leadership roles with demonstrable success in driving growth. Proven experience managing cross-functional marketing teams and leading end-to-end campaign execution. Strong expertise in digital marketing channels including SEO/SEM social media marketing email marketing and content strategy. Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM systems (e.g. Salesforce) and analytics platforms. Excellent strategic thinking problem-solving and decision-making skills. Exceptional communication presentation and leadership abilities. Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies. Experience in a startup or high-growth environment is highly desirable. Location: Bangalore with flexibility for occasional travel as need
