Web Marketing Program Manager (Contract)

• Employment Type: W2 only
• Compensation: $70-75 hour
• Duration: Full-time (40 hours/week) through December 31 2026
• Schedule: MondayFriday 9:00 AM5:00 PM EST
• Office: Hyrbid
• Location: Bay Area

About the Role 

As a Web Program Manager youll serve as a trusted partner to enterprise technology clients helping orchestrate complex web programs that span multiple initiatives products and stakeholder groups. Youll work across marketing product design engineering analytics and business teams to align priorities drive execution and advance strategic web objectives. 

Impact 

By bringing clarity to priorities dependencies and opportunities youll help clients operate more effectively and make smarter decisions about their web investments. Your work will improve how programs are planned prioritized executed and optimizedultimately driving stronger customer experiences and business outcomes. 

Key Responsibilities 

Program Management & Delivery 

• Own the intake planning prioritization and delivery of web initiatives across a consumer marketing website 
• Independently drive projects from intake through launch including development of project briefs requirements timelines stakeholder communications and launch plans 
• Lead cross-functional teams consisting of product marketing design engineering analytics SEO legal brand and other stakeholders to successfully deliver initiatives 
• Manage multiple concurrent workstreams while balancing competing priorities dependencies and evolving business needs 
• Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities resourcing tradeoffs and strategic direction 
• Identify risks dependencies and blockers early and proactively drive resolution 

Strategic Problem Solving & Optimization 

• Continuously identify opportunities to improve site performance user experience operational efficiency content effectiveness SEO and overall web program maturity 
• Proactively surface risks gaps inefficiencies and emerging opportunities bringing forward recommendations and proposed solutions 
• Conduct audits analyses and research to inform optimization opportunities and future roadmap investments 
• Drive process improvements that improve scalability execution quality and stakeholder experience 
• Apply web best practices and strategic thinking to both new initiatives and existing site experiences 
• Establish and refine operational processes documentation and governance frameworks that support a growing web program 

Web Strategy & Planning 

• Translate marketing and business objectives into actionable web recommendations and project plans 
• Evaluate requests through the lens of business impact user experience technical feasibility SEO analytics brand standards and long-term site health 
• Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary 
• Ensure web initiatives support broader marketing goals and customer journey objectives 
• Partner with stakeholders to define success metrics and measurement approaches for key initiatives 

Stakeholder Management & Communication 

• Serve as the primary point of contact for assigned initiatives driving alignment across stakeholders and maintaining momentum throughout the project lifecycle 
• Consolidate feedback facilitate decision-making and communicate recommendations risks dependencies and progress clearly 
• Escalate strategic decisions roadmap shifts and major risks to the Consumer Marketing Web Lead when appropriate 
• Lead recurring project communications stakeholder reviews and status updates 
• Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives 

Analytics & Performance 

• Use data and performance insights to inform recommendations prioritization decisions and optimization opportunities 
• Monitor key performance indicators and identify trends risks and areas for improvement 
• Partner with analytics stakeholders to develop reporting measurement frameworks and performance reviews 
• Communicate performance outcomes insights and recommendations to stakeholders and leadership 
• Translate performance data into actionable next steps and roadmap opportunities 

What Success Looks Like 

• Projects are effectively scoped planned and delivered with strong stakeholder alignment and minimal oversight 
• Stakeholders view you as a trusted partner who can independently drive initiatives forward and navigate ambiguity 
• Web initiatives are prioritized effectively based on business impact effort dependencies and strategic value 
• Opportunities for optimization and improvement are proactively identified and acted upon Cross-functional teams remain informed aligned and accountable throughout the project lifecycle 
• Risks blockers and dependencies are surfaced early and managed effectively 
• Web recommendations are grounded in data business objectives and industry best practices 
• Operational processes become more scalable efficient and effective over time 
• Site performance user experience and overall program health continuously improve through proactive ownership 
• Work is organized timelines are managed and nothing falls through the cracks 

Qualifications :

• 58 years of experience in web marketing digital marketing web strategy web program management consulting agency or related roles 
• Experience in consulting agency or other fast-paced highly matrixed environments preferred 
• Proven experience managing complex cross-functional web initiatives from planning through launch 
• Experience developing project briefs timelines requirements stakeholder communication plans and implementation strategies 
• Strong understanding of how web supports the full marketing funnel including acquisition engagement conversion and retention 

Demonstrated experience with: 

• Landing page strategy 
• SEO fundamentals and optimization 
• Content strategy and information architecture 
• User journeys and conversion best practices 
• Website governance and operational processes 
• Web analytics and performance measurement 
• Experience using data and insights to inform recommendations prioritization decisions and optimization opportunities 
• Strong project and program management skills including prioritization dependency management stakeholder communication and risk mitigation 
• Experience collaborating cross-functionally with marketing product marketing design engineering analytics legal and brand teams 
• Ability to independently navigate ambiguity make recommendations and drive initiatives to completion 
• Bachelors degree required 

Preferred:

• Familiarity with SEO basics and how they integrate into web content workflows
• Consumer hardware e-commerce or devices web marketing background
• Experience with project management tools 
• Content strategy experience (educational guides product exploration editorial calendars)
• Agency coordination experience

Additional Information :

Diversity Equity Inclusion & Belonging 

At Sia we believe in fostering a diverse equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment including hiring promotion remuneration or discipline are based solely on performance competence conduct or business needs. 

Work Authorization & Sponsorship 

At this time Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e. H1-B visa F-1 visa (OPT) TN visa or any other non-immigrant status).

Remote Work :

No

Employment Type :

Contract