North American Marketing Specialist

Job Description:

• Complete Event Ownership: Lead the end-to-end planning promotion logistics execution and follow-up for all North American trade shows customer events conferences open houses and regional programs.
• Event Logistics & Execution: Manage all logistics including booth scheduling shipping venue/vendor coordination onsite setup staffing and teardown.
• Event Promotion & Attendance: Drive attendance through targeted email campaigns registration pages website promotion social media outreach and direct alignment with sales teams.
• Post-Event Strategy & Reporting: Coordinate all post-event activities including lead capture CRM routing post-event reporting thank-you communications and attendee surveys.

• North American & Corporate Channels: Manage and execute social media strategy for North American business programs and corporate LinkedIn channels.
• Content Strategy: Plan write and schedule engaging content to promote events product launches customer stories and regional initiatives.

• Asset Creation: Design high-quality visual assets using the full Adobe Creative Suite (InDesign Photoshop Illustrator etc.) for email invitations social graphics event signage and promotional collateral.
• Brand Consistency: Ensure all digital and print materials adhere to corporate brand standards across all campaigns.

• Website Management: Build update and maintain campaign landing pages event registration pages and regional content within the company website CMS.
• Lead Tracking & Marketing Automation: Build email campaigns forms and automated workflows within HubSpot
• General Marketing Support: Assist with additional marketing projects asset coordination and cross-functional sales support as business needs evolve.

• Bachelors degree in Marketing Communications Design Business or a related field required.
• 13 years of experience in event coordination marketing communications digital marketing or creative support roles preferred.
• Demonstrated experience managing trade shows conferences or corporate events end-to-end.
• Hands-on proficiency with the Adobe Creative Suite (Photoshop Illustrator InDesign) for marketing asset design.
• Experience managing corporate social media accounts particularly LinkedIn.
• Experience using marketing automation and CRM platforms (HubSpot and Salesforce preferred).
• Ability to build and update web pages within WordPress or similar CMS platforms.
• Strong project management organization and written communication skills.
• Willingness to travel up to approximately 2530% to support events and regional programs.
• Must be authorized to work in the United States and able to work regularly from the Norwood Massachusetts office.

Compensation Information:

This position has a salary range of $75000 to $85000 per year. Pay is determined by several factors including a candidates experience relevant skills and qualifications

ITW is an equal opportunity employer. We value our colleagues unique perspectives experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer ITW is committed to equal employment opportunity and fair treatment for employees beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race color sex gender identity sexual orientation religion national origin age disability protected Veteran status or any other characteristic protected by applicable federal state or local laws.