VP, Brand Marketing

Madhive is the leading independent and fully customizable operating system built to help local media professionals build profitable differentiated and efficient businesses. Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhives platform provides the unique ability to reach local audiences at national scale with premium supply partnerships and end-to-end tools for planning targeting and measuring full-funnel campaign outcomes. Powering campaigns for over 30000 small and medium businesses per day Madhive is driving the evolution of local media.

Madhive is currently seeking a dynamic and experienced Vice President of Marketing to join our marketing team. This pivotal role will be responsible for building a department clearly focused on accelerating go-to-market clarity to further drive sales team confidence and revenue upside.

This is a hybrid role working 3 days a week at Madhive HQ in New York City

What Youll Do:

• Develop and own growth strategies communications and marketing content for all MadHive constituencies

• Develop the vision for the MadHive brand in conjunction with internal operating groups and senior leaders

• Hire train structure and budget the MadHive marketing group for scale and success

• Support the Client Success Organization Product and Corp Dev teams in their efforts to

• develop revenue features and strategy

• Design and develop materials for all internal groups to use with appropriate prospects and partners

• Design and execute marketing campaigns to define MadHives unique values in a complex competitive environment

• Planorganize and execute marketing events aimed at all MadHive prospects

• Produce high-quality content and thought leadership for our customers such as Market Surveys Webinars Whitepaper Case Studies Blog Videos etc.

• Measure the performance of all activities and campaigns and assess them against goals (ROI Key Performance Indicators) and adjust strategy & execution to achieve goals

• Continue to establish MadHive as a unique innovator and brand in the ad-tech space

Who You Are:

• Bachelors Degree in Marketing or a related field is desired.

• 10-15 years of professional marketing experience and at least 5 years of experience in a senior leadership role

• Deep understanding of the ad-tech ecosystem

• Must have deep knowledge and passion for streaming content and video advertising products and technologies; experience in enterprise/B2B software a plus

• You are a change agent: see ambiguity as an opportunity as opposed to a hurdle and thrive on challenging yourself to push beyond conventional thinking.

• Well-connected within the industry staying abreast of the latest trends and best practices.

• A visionary with a driven personality not only highly analytical and strategic but also creative and hands-on in nature

• Proven experience hiring motivating and mentoring a high-performing marketing team

• Proven experience and success across all disciplines of marketing (product branding strategy social media communications business development)

• Demonstrable experience in positioning a company in a competitive market and winning market share

The approximate compensation range for this position is $180000 - $210000. The actual offer reflecting the total compensation package and benefits will be determined by a number of factors including the applicants experience knowledge skills and abilities as well as internal equity among our team.

We are Madhive

Madhive is a dynamic diverse innovative and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think thats important. Whether its taking ideas from previous lives and applying them in different ways or creating something completely new we are all trail-blazing team players who think big and want to make an impact.

We are committed to cultivating a culture of inclusion and collaboration. We welcome diversity in education culture opinions race ethnicity gender identity veteran status religion disability sexual orientation and beliefs.

Please be advised that we will NOT be using third-party recruiting agencies for this search.

Required Experience:

Exec